So, we have all been there, regardless if we are new to Marketing on Facebook or we are a veteran Pro at Facebook Marketing. The point has to be we all have and need a basic plan to follow, without having a plan or structured theory, your simply paddling in a puddle with no true focus.
Most of us will have done a number of these things already, but it can never do any harm to have a few extra pointers to add to your bow of Marketing skills. Due to being such a big list, there should be something new for everyone. Make your Marketing Efforts in 2013 more powerful on the Facebook Platform.
Start Here, by saving or printing out the PDF list!!!
Configuring The Basics Of Your Fan Page
Merging Your Pages
Did you start out by thinking the best way to market your business was to have several Facebook Fanpages, only to then find in fact several of those pages are in fact either to much to manage or just not attracting the amount of attention you would have liked. You won’t be the first to do it and you won’t be the last.
So you have several pages to manage, but now wish you only had the one, so why not merge all the pages in to one. Facebook will allow you to merge up to six pages that you control. Therefore bringing all of them under one address and combining all the “Likes” etc.
You can now merge these pages through your basic person page settings/admin panel. Be sure to log into your personal page and not your fan/business page.
Simply follow the instructions from Facebook.
Convert That Personal Profile to a Business Page
Once again, this perhaps seemed the logical way for you to start promoting your Business on Facebook, but is it not time now to add the professional touch and extra benefits of a Facebook Business/fan Page. It is just as expensive as your Personal Profile after all.
It really is time to realise that a Business/Fan Page has far more benefits over your profile page. We could start listing and details those benefits, but this will take far to long, perhaps you can simply check out the indepth details here:
What is a Facebook Page?
Why is a Page a better solution than a personal account for businesses, brands and organizations?
But if you would simply just like to get your profile converted into a page, lets get going…
How do I convert my personal account to a Facebook Page?
Upgrading Your Username and Page Name.
Facebook has no real rules concerning the names we use in our accounts and Facebook Url’s. But there are some basic marketing guidelines that will help you gain more attention in your marketing efforts.
It is worth noting at this moment, that these basic rules should really apply to everything you do in business marketing and promoting your business name or even brand.
When creating your page, at some point, (the rules seem to change on this one from location to location), you will find the option in your setting to “Claim your username”. So what is a Facebook username, in basic it is simply terms, it is a Facebook url with your pre-defined Brand/Business/Username attached to the end of it.
Lets face it, your primary goal in marketing is simply to get your business name out there and know to everybody who is a potential customer. Therefore does it not simply make sense to add your most desirable name to the end of your Facebook URL, whilst also making it far easier to remember, when somebody asks you for it. Adding your business name to the URL’s will in fact actually make it far easier for potential customers to find you through search engines and SEO as well.
Create your Custom Facebook URL here: Claim Your Username or Business Page URL on Facebook
The About Us Section As A Tool
In all of the Facebook pages, you will find the option to add your content into the About Us, section. Although it is important to realise the about us is in fact split into two parts. The “About Us” page and the “About Us” section/box. Here we are just adding marketing content to the “About Us” section/box, with the intention of driving customers/traffic to your business/web site.
Whilst many business will add a small paragraph of text describing their business, this in fact is a rather dead end exercise, anybody who is visiting your page should in fact be able to figure out what your business is all about with the various content/posts and visual aids that are built into your page. Therefore would it in fact not make more business sense to actually add the basics to this section, such as Contact Details, Address, Website Url, Open hours etc etc.
“About Us” Page To Brag Your Business Brand
So we covered the simple “About Us” section above, but we we want to go into depth and look at where you you can seriously brag up your business.
This will obviously be within the “About Us” page in your Facebook Page. Within this section/page you can add all the content that suits your needs. But this section has a great twist that most businesses do not realise. These are perhaps the most important sections of your Facebook Business page, this is the simple because of the fact that this page is the main focus for the likes of Google, Bing and Yahoo etc. Therefore it is worth spending time making sure that you get all of your keywords and information, product details and relevant links within this section.
A great tip here that we like to keep in mind when completing or adding to this page is that not all sections actually make logical sense. For ourselves for example: Qualifications: are not really all that relevant, so as we don’t add qualifications, we have added other details concerning our business, extra links, social network links etc. always be sure to complete all sections available, but if not suitable to your business, use it to add other more logical details.
When users click on the “About” link immediately under that box below your profile photo, they’ll be directed to your About page. This is the page that Google and other search engines will index, so it’s important that you fill it out completely. Include all necessary key words and information, products and relevant links.