Category Archives: Modern Marketing World

Facebook Groups: 5 Questions to Ask Before You Start Your Own Group

Facebook Groups - 5 Questions to Ask Before You Start Your Own Group

Facebook Groups can be a great way to grow your business. But there are some things you need to do to prepare before you start your own Facebook Group.

Facebook groups have some advantages over Facebook Pages for a business but there are also some disadvantages.

Advantages of a Facebook Group over a Page:

  1. Groups are more visible in the News Feed than Pages.
  2. Groups promote more community discussion.
  3. Groups can be more “findable” than a Page to attract new members.

Disadvantages of a Facebook Group over a Page:

  1. Groups require more moderation than a Page.
  2. Groups are harder to advertise and promote on Facebook.
  3. Everyone comments are more visible to the group (good and bad).
  4. You have to participate as your Facebook personal profile – you cannot participate as a Page.

I discuss some of these points in my blog post Should I have a Facebook Page or a Facebook Group for my Business but I wanted to address some other questions that you should be asking yourself before you start a group.

Watch my video for more thoughts on Facebook Groups!

 

 

#1 What is the Purpose of the Facebook Group?

You need to make the purpose something more that just “sell my stuff”.  People who join your group need to get some value out of being a member.

Write your purpose statement for the group before you start and see how it sounds.  If you do decide to start the group, you can add the purpose statement into the Group Description.

Have a good Facebook Group description

 

#2 Who is the Target Audience for this Facebook Group?

What type of people do you want in the Group and how will you decide who can join?  Groups can get a lot of join requests and you will have to be moderating those.

If you set up criteria for who can join, it may be challenging to figure out if someone fits that criteria due to the privacy settings on their personal profiles.

If you have set up a criteria (like the person must be a yoga instructor to join) then it’s best to add information about how you will check that criteria in the Description of the group. So you may require that someone have their Workplace in their profile to show they are a yoga instructor.

I recommend a Closed Group since Public Groups can lead to a lot of spam.

Facebook Group privacy

A new feature of Facebook Groups is the ability to set up a question that you can automatically ask when someone requests to Join.

Set a question when someone requests to join Facebook group

You can add up to 3 questions if you want that you will see when someone requests to join.  These could be screening questions or the answer to a “secret password” that you give out to people.  That will make the join requests easier for you to manage.

Add multiple questions

 

#3 What will you post in the Facebook Group?

Decide what and how often will you post to get engagement in the group. Groups need content from the leader to keep a lively discussion going initially.  Make sure you have the bandwidth to keep that content up.

You can get great feedback and do research with Polls in Facebook Groups.  I recently did one in my Facebook Advertising Secrets group to find out how to make the course even better.

Create a poll in Facebook Groups

 

#4 How will you moderate the Facebook Group?

Facebook groups can require a lot of moderation.  Since every post from the group is more visible to all the members of the group, you want to make sure it doesn’t turn into a self-promotion fest (unless that’s what your groups is all about).

You need to be in a group every day watching the comments and the posts.  Set some guidelines since not everyone follows the “Unwritten Rules of Facebook Groups

Watch for flagged activity by other members for sure but also scroll through the recent discussions each day to make sure everyone is abiding by the guidelines of the group.

 

#5  What does success look like for this Facebook Group?

This is the biggest question you need to answer!  What is your key performance indicator for how the group is working for you as a marketing tool for your business?  Make sure you know how to measure that as well.

Because there are no analytics with Facebook Groups, you will have to track many of these things yourself.

  • Engagement – track how many new comments or new posts there are each week
  • Group growth – this is easy to track and measure
  • Link clicks to your website  – for this stat you will have to use Google UTM links
  • Sales – for this you may have to compare individual sales records to group members
  • Customer retention – maybe this is a lower refund rate or more repeat buyers

Facebook groups can be an amazing tool for your business but they can also take a lot of time.  So make sure you are getting value from the time you put into your group.

Hope that was helpful and let me know how you are using Facebook Groups in the comments below.

The post Facebook Groups: 5 Questions to Ask Before You Start Your Own Group appeared first on Andrea Vahl.

Messenger Chatbots: How to Get Started

Wondering if Messenger chatbots are right for your business? Want to know how to build your own chatbot? To explore why and how to create Facebook Messenger chatbots, I interview Ben Beck. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help [...]

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- Your Guide to the Social Media Jungle

Web Development Reading List #190: Images in Web Notifications and Angular Code Splitting


   

New APIs offer great possibilities to build better web services. And some people push these new technologies to their limits. For example, we can use JavaScript to generate images that we then can use in Web Notifications. We can use the Storage API to find out if and how much data we can save on a user’s device and can adjust the behavior of our applications accordingly.

Designing the product for sustainability

And then we can push our designs further. Constant improvement and development of the navigation is what makes a service like Gitlab easier to use. And by giving advice to users, such as promoting more sustainable options, we can show empathy to our users while improving the world. It all starts with us pushing our projects further.

The post Web Development Reading List #190: Images in Web Notifications and Angular Code Splitting appeared first on Smashing Magazine.

How to Create a Facebook Live Show

Want to broadcast a regular live show on Facebook with a co-host? Wondering how to plan all of the logistics for your show? In this article, you’ll discover how to launch a successful Facebook Live show, with or without a co-host. #1: Define the Key Objective, Measurement Tactics, and Success Benchmarks Before you get swept [...]

This post How to Create a Facebook Live Show first appeared on .
- Your Guide to the Social Media Jungle

Designing The Perfect Slider


   

When we think about a slider, we usually imagine an image gallery slider, or the infamous carousel, or perhaps off-canvas navigation, with the overlay sliding in from the side. However, this article is not about those kinds of sliders. Instead, we’ll look into the fine details of designing better slider controls for selecting a value or a range of values. Think of price range sliders, 360-degree-view sliders, timeline sliders, health insurance quote calculators, or build-your-own-mobile-plan features.

A playful animation of a slider, changing the appearance of a house.

In all of these use cases, a slider is helpful because it allows users to explore a wide range of options quickly. For precise input, a slider can never beat a regular input field, but we can use a slider to nudge our customers to explore available options and, hence, aid them in making an informed decision.

After a close look at perfect accordions and date and time pickers, let’s turn our attention to sliders, with do’s and don’ts and things to keep in mind when designing one. But first, we need to figure out when a slider makes sense in the first place. (Please note: that article is quite large, and contains many animations and videos.)

The post Designing The Perfect Slider appeared first on Smashing Magazine.