Category Archives: Social Media

Facebook and Twitter Upheaval: How Social Media Marketing Changed in 2018

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. Join us for this special “year in review” episode of the Social Media Marketing Talk Show, we explore the major Facebook and Twitter marketing news of 2018. […]

The post Facebook and Twitter Upheaval: How Social Media Marketing Changed in 2018 appeared first on Social Media Marketing | Social Media Examiner.

Marketing Day: Google Display adds pay per conversion, brand safety solutions for YouTube, more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Google Display adds pay per conversion, brand safety solutions for YouTube, more appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Branch launches cross-channel cohort analysis for app marketers

The deep-linking firm says it can offer fast cross-platform, cross-channel analysis of audience segments without data-intensive methods. The post Branch launches cross-channel cohort analysis for app marketers appeared first on Marketing Land.

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Want to understand your marketing stack better? Enter the 2019 Stackie Awards

Entry is free and open through March 15, 2019. The post Want to understand your marketing stack better? Enter the 2019 Stackie Awards appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Google adds pay for conversions bidding in Display campaigns

Google has announced the availability of conversion-based bidding for display campaigns called “Pay for conversions”. Why you should care With the new bidding options, advertisers are charged when users convert from the ads rather than for ad clicks or impressions. Similar to Google...

Please visit Marketing Land for the full article.