Category Archives: Facebook

Facebook expands Ad Breaks to 14 more countries, launches Watch globally on desktop

Says more than 75 million daily Watch visitors spend, on average, more than 20 minutes on the video platform. The post Facebook expands Ad Breaks to 14 more countries, launches Watch globally on desktop appeared first on Marketing Land.

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How to Reduce Your Facebook Ad Spend With Smart Targeting

Want to lower your Facebook ad costs? Looking to improve your Facebook ad targeting? In this article, you’ll discover three ways to build highly targeted Facebook audiences based on niche interests. How Researching Audiences Improves Ad Conversions Facebook is one of the biggest drivers of consumer spending/purchases online. In fact, the power of Facebook for eCommerce […]

The post How to Reduce Your Facebook Ad Spend With Smart Targeting appeared first on Social Media Marketing | Social Media Examiner.

Marketers say Time Well Spent movement isn’t influencing social media plans

Marketing Land polled marketers about whether or not the Time Well Spent movement plays into their social media plans. Here's what we learned. The post Marketers say Time Well Spent movement isn’t influencing social media plans appeared first on Marketing Land.

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How to Use Event Tracking in Facebook Analytics: Event Source Groups

Want to better understand how your customers interact with your online channels? Have you considered using Facebook Analytics event source groups to find out? In this article, you’ll learn how to set up event tracking and use event source groups in Facebook Analytics to analyze customer behaviors. What Are Facebook Event Source Groups? An event […]

The post How to Use Event Tracking in Facebook Analytics: Event Source Groups appeared first on Social Media Marketing | Social Media Examiner.