Category Archives: Facebook

How to Split Test Your Way to Facebook Ads Success

Want to lower the cost per conversion of your Facebook ads? Wondering how to serve the right ad to the right audience? In this article, you’ll discover a six-step plan to test, analyze, and optimize Facebook ads, as well as the audience segments you target. Let Facebook Split Test Multiple Ad Variations When you run [...]

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- Your Guide to the Social Media Jungle

How to Set Up Facebook Messenger Ads

Do you want to reach more customers and prospects using Facebook Messenger? Have you tried Messenger ads? Messenger ads display inside the Messenger app on the home tab, increasing the likelihood people will interact with your business. In this article, you’ll discover how to set up a Messenger ad. What Are Messenger Home Ads? Unlike [...]

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- Your Guide to the Social Media Jungle

Search to Social Ads: How to Use Google With Facebook to Build Niche Audiences

Does your business serve a specialized customer base? Wondering how to reach specific niche audiences with Facebook ads? To explore a strategy for retargeting specialized audiences using Google ads in combination with Facebook ads, I interview Shane Sams. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social [...]

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- Your Guide to the Social Media Jungle

How to Ensure Your Facebook Page Complies With Facebook Terms

Do you have a Facebook page for your business? Want to be sure your page isn’t disabled (or worse, shut down) for noncompliance with Facebook’s Terms? In this article, you’ll discover four tips to keep your Facebook page in line with Facebook’s Terms. #1: Name Your Page Accurately Setting up a new Facebook page can [...]

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- Your Guide to the Social Media Jungle