Category Archives: LinkedIn

Marketers can now use LinkedIn category data for targeting through Bing search

Advertisers can leverage the data across text ads, shopping and most Bing search products available in the U.S. The post Marketers can now use LinkedIn category data for targeting through Bing search appeared first on Marketing Land.

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6 of the best social listening tools for 2019

In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on people’s thoughts are infinite. And while social media monitoring isn’t exactly about reading people’s minds, it’s as close to it as it gets. Social listening gives...

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4 Ways to Use LinkedIn Video for Your Business

Want to do more with LinkedIn video? Looking for ideas and inspiration for your LinkedIn video marketing? In this article, you’ll discover four ways to publish LinkedIn video when you don’t know what to talk about. #1: Share Curated Resources With Your Viewers You don’t need to share brand-new ideas or concepts to be successful [...]

The post 4 Ways to Use LinkedIn Video for Your Business appeared first on Social Media Examiner.

Sales and marketing: Decision makers say you’re sending mixed messages

A LinkedIn study says that the silos between sales and marketing -- and the use of different data tools between them -- can leave a gap in messaging to potential buyers. The post Sales and marketing: Decision makers say you’re sending mixed messages appeared first on Marketing Land.

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How to Create a Content Marketing Plan Using LinkedIn

Do you need to improve your LinkedIn marketing? Wondering which content types will perform best for you? In this article, you’ll find a step-by-step process to help you create a LinkedIn content marketing plan. Why Content Marketing on LinkedIn Deserves a Second Look LinkedIn is a thriving community of more than 500 million members around [...]

The post How to Create a Content Marketing Plan Using LinkedIn appeared first on Social Media Examiner.