Category Archives: Online Marketing

LinkedIn Live Video and Company Page Updates

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore LinkedIn Live video and company page updates with special guests Viveka von Rosen and Cathy Hackl. Watch […]

The post LinkedIn Live Video and Company Page Updates appeared first on Social Media Marketing | Social Media Examiner.

Kochava launches deterministic attribution for mobile web

The attribution firm is now matching its mobile web cookies to its mobile device IDs, to definitively track the impact of mobile web ads on app installs. The post Kochava launches deterministic attribution for mobile web appeared first on Marketing Land.

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How strong is your Amazon ‘health?’

Measuring five core components go a long way in achieving success on Amazon. Here's how. The post How strong is your Amazon ‘health?’ appeared first on Marketing Land.

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‘Amazon Moments’ tool gives brands new way to build, deliver loyalty campaigns

Marketers will be able to use the self-service API platform to create reward programs that drive user actions across apps and websites. The post ‘Amazon Moments’ tool gives brands new way to build, deliver loyalty campaigns appeared first on Marketing Land.

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Lucidity’s new report shows a successful field test for blockchain-based ad optimization

The results indicate high levels of fraud and waste in the system, but large lifts for campaigns that optimize for authenticated inventory and providers. The post Lucidity’s new report shows a successful field test for blockchain-based ad optimization appeared first on Marketing Land.

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