It is near impossible nowadays not to heard of or used Facebook. It is the truly world’s largest social media platform, literally creating a cultural phenomenon with more than 1 billion registered and active users across the globe. With the increasing numbers of individuals utilising this platform, it has to be considered that many of whom will be current and potential clients to your business, Facebook currently represents the largest fundamental key social network for your business to have a solid presence on. Due to the increasing popularity of the Facebook platform now challenging the traditional methods of search engine giants such as Yahoo and Google, creating your Facebook business page incorporates positive effects on the business’s visibility and searchability online.
Create a Business Page.
Create a business Fanpage that is separate from your private Facebook account. Ensure you complete all of the profile and account sections. Facebook is a fantastic tool, you are able to create a complete picture of both yourself and the business. When completing all of the information about your business, be sure to enter in as much information as possible, try not to leave anything down to assumption for your potential customers. This includes where appropriate the business address, opening hours, descriptions and contact information. Perhaps even more importantly, remember to add in the website addresses of all websites operated by your business together with any blogs or other social media accounts. Customers like to find everything in one place as quickly as possible.
Create a Profile and Cover Picture.
Regardless of the marketing method, the branding of the business is imperative. Therefore the profile and cover images that replicates the company logo or slogan. The cover picture can now be 850 pixels wide by 315 pixels in height. These images can be created in pretty much and software package, or if you want professional you could use a graphic designer to create a gif, jpeg or png image, which incorporates your business logo, products or services offered. Facebook do however have rules concerning adding Click to Action style content within these images or any contact information for the business; Hence the importance of completing all the About sections as much as you possibly can. If you would like to create your profile and cover images yourself, you can download a Size Template File here.
Let People Know About Your Facebook FanPage
Why would you put all that time, effort and perhaps even money in to creating your perfect FanPage, if you do not follow through and not tell people about it. Whilst many businesses rely mainly on using online methods to market their FanPage, it is just as important to include offline marketing techniques as well to communicate to your current and potential customers that the business now has a Facebook FanPage. Add your FanPage logo image to your online media and signatures with a link to the site and FanPage; add a like button on your website or blog; add a logo and inform people when publishing, print electronic versions of company newsletters, as well as email marketing campaigns; add a Fanepage logo on to your business card. Facebook also provides you with a number of built in services that they provide, currently free of charge to help your market your FanPage to your online community. Check out our Have you done your Social Media Diary homework??? tips page.
Grow Your FanPage Network by Importing Contacts.
Through your FanPage platform you can import a list of all contacts from your own email account, this can rapidly help you increase the online public awareness of your Facebook FanPage and the resulting popularity of potential customers. We don’t even need to have a CSV file any longer. Through your FanPage dashboard, click the Build Audience > Invite E-Mail Contacts option in the top right. Select the service that has all of your e-mail records within it, (facebook limits you to 5000 records). Click the invite contacts button. If you have a Hotmail, Yahoo, Icloud, Skype email accounts, you can alternatively enter the email address and the password and it will automatically import the details of all your contacts. If you are a regular user of e-mail list building systems, you should do this on a frequent basis to maximise your marketing potential.
Get a Custom Facebook Domain for Your FanPage.
Once you have 30 Fans or Likes on your Fanpage, Facebook will allow you can acquire a custom website address name through Facebook which can replicate you business name or website address. Within your FanPage dashboard, select the Edit Page > Update Info option and click use the Username: section to create your FanPage custom URL. Click on ‘check availability’. If it is available, confirm the choice. If not, you will have to come up with another suitable name. If you would like to know about the Facebook rules on setting custom URL’s Click Here.
Start or Join an Event
One of the key aspects of Facebook is giving you the ability to interact within the community that you serve; this is not limited to an online environment. Create an event in your industry and get involved; open the event up to everyone and meet people who may be potential customers or business partners. By creating an event, you will be perceived as an expert and leader in your specific industry or area of specialisation.
Load Images and Video
Facebook image functionality is great; you can upload a near limitless number of photos and images, arrange them into groups and tag people who are in them. People who are visiting your Facebook page need something different than what is presented on your website; they need to be entertained. Video is also able to be uploaded and played on a video tab within the Facebook business page. Video and images are the perfect way to highlight your business while having a bit of fun.
Facebook PPC Advertising
Similar to Google Adwords, Facebook has its own version of PPC (pay per click) advertising. With the ability to customise the parameters surrounding whose page the advert appears on, including geographics, demographics and even personal interests and group memberships, this can be an extremely efficient and effective way of presenting targeted messages.
Customise Your FanPage
It is important that you create a branded Facebook FanPage; people need to instantly identify with the page and its association with your business. In the next section, focusing on Facebook applications, it highlights many ways to customise your page. It is absolutely necessary to customise the appearance and functionality of your business page to better serve your current and potential clients – as well as to stand out from the crowd. Having a unique, catchy and visual pleasing business page can have a dramatic effect on the amount of time people will spend on your Facebook page.
Facebook is currently the world’s largest social media platform. Never in its initial design was it contemplated to be a search engine – but with the pure numbers of people using Facebook, it has recently become the third most powerful search engine in the world. Millions of people use Facebook everyday and if you don’t have a presence here, your business may simply go unnoticed. If there is one platform you should be trialling, get on to Facebook today!