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Facebook 6-1 All In One

About This Guide

[dropdown_box expand_text=”Guide Set-up Information” show_more=”” show_less=”” start=”hide”]
Introduction

Welcome to the Modern Marketing World, Facebook 6-1 All In One Guide.

Our goal is to provide you with the best computer training available, and we know exactly what that takes. Our corporate heritage is based in training. In fact, we use our student manuals every day, in classes just like yours, so you can be confident that the material has been tested and proven to be effective.

Facebook 6-1 All In One

Is a hands-on instruction guide that will introduce you to the basics and advanced functions of the Facebook 6-1 All In One towards development and application?

Guide Prerequisites

To ensure your success, you should have a basic understanding of social marketing. For example, you should know how to use a word processing application, create and save files, and how to edit basic images.
Guide Objectives

When you’re done working your way through each of the books, you will be able to:

  • Explain basic concepts about Facebook and the concept, methodology behind Timelines.
  • Navigate in the Facebook working interface.
  • Create & Import images into Facebook Timelines.
  • Create basic and advance status updates on Facebook by importing and sharing text, pictures and video’s.
  • Integrate other social media networks into your Facebook Timeline.
  • Discus and understand the various methods of Facebook/Social Media Marketing and Networking.
  • Manage and publish Check Ins and Deals Via Facebook Tabs.
  • Review and process the Facebook Insights to track your promotions and advertising.
  • Identify target audiences.
  • Build Custom Tabs/Pages and Apps Pages.
  • Creating basic Facebook Apps.
  • [/dropdown_box]

      [dropdown_box expand_text=”How to Use This Book” show_more=”” show_less=”” start=”hide”]
      How To Use This Book

      You can use this book as a learning guide, a review tool and a reference guide.

    • As A Learning Guide
    • Each Book covers one broad topic or set of related topics. Books are arranged in order of increasing proficiency with Facebook; skills you acquire in one Book are used and developed in subsequent Books. For this reason, you should work through the Books in sequence.
    • We organised each Book into explanatory topics and step-by step activities. Topics provide the theory you need to master Facebook, activities allowing you to apply this theory to practical hands on examples.
    • You should try out each new skill on a new Facebook profile. This saves you time allowing you to concentrate on the technique at hand. Through the use of hands on activities, illustrations that give you feedback at crucial steps and supporting background information; this book provides you with the foundation and structure to learn Facebook quickly and easily.
    • As a Review Tool
      Any method of instruction is only as effective as the time and effort you are willing to invest in it. For this reason, we encourage you to spend some time reviewing the book’s more challenging topics and activities.
    • As A Reference Tool
      You can use Concept sections in this book as a first source for definitions of terms, background information on given topics and summations of procedures.
    • [/dropdown_box][dropdown_box expand_text=”Facebook – The Basics” show_more=”” show_less=”” start=”hide”]Overview
      Through this section of the books you will learn the basic concepts behind Facebook and its history/future on all of our lives.
      Objectives
      In order to begin working with Facebook, you should be familiar with some basic concepts of the Facebook history and Social Media basics, which is the medium you will use to publish your content. In this Chapter, you will gain a basic understanding of the Facebook. Additionally, you will begin exploring Facebook’s working environment, (dashboard), where you can build individual profiles and entire social media networks. By the end of this Book you will be able to:

        Understand the basic concepts of the Facebook.
        You will learn about how the basics behind how Facebook got started, its development and how it generally works.
        Understand the various benefits of Facebook.
        You will explore and review the benefits and drawbacks of joining Facebook. Be able to customise your experience and understand how to use Facebook as a tool.
        Create Your Community.
        Through this chapter, you know the basic concepts of creating connections between other people and their Facebook timelines.
        Use Facebook As A Tool.
        You will have reviewed various methods of using Facebook for News and Marketing methods.

      Understand the basic concepts of the Facebook.
      Facebook is a social networking service and website launched in February 2004, owned and operated by Facebook Inc. As of June 2012, Facebook has an estimated 955 million active users. Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as “People From Work” or “Close Friends”. With respect to social media’s effect on ecommerce sales, past activity should not be the sole indicator of future performance.

      Facebook was founded by Mark Zuckerberg with his college fellow students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.

      Understand the various benefits of Facebook.
      On a personal/private level, because of the popularity of the Facebook platform, a lot of people are registering and becoming users of the application. Due to this, the website has become a play ground for people, which results in finding old friends, relatives and perhaps even new family members. This makes it easier for everyone to interact with each other.
      On a Business/Marketing Level, Facebook is home to more than 955 million users around the world, and is growing on an hourly basis. This number of users will be the market of any advertisement that we post on our Timeline, which is why businesses are taking advantage of this opportunity. Facebook could greatly benefit these businesses by increasing their income through viral advertising.
      Social media is here to stay and Facebook is the leading social network site. Therefore, it’s worthwhile to leverage the site,
      even if that is only five percent of sales. The marketing benefits detailed within this guide suggest Facebook has the potential to be a serious viral marketing engine, and the Like button is the accelerator/throttle.

      Create Your Facebook Community.
      One of the key issues is to understand exactly who your community is and why they are friends and fans. As your page/timeline grows, you need understand this and work out the best methods of communication. What has worked for us is experimentation: test several types of wall posts aimed at different audiences. Look at the number of impressions of each post (from Facebook Insights) and the amount of interaction per post. When you find what gathers both impressions and interaction, you’ve determined your audience.
      Within most Facebook pages/timelines, the publishers will have all considered the following basic methods of interacting with their community.

    • Create opportunities for community: subgroups and leadership development.
    • Get the messaging right: crafting community-building updates.
    • Setting up the page: make them community-focused.
    • Find your own community: Ideas and resources to help you engage better.
    • Using Facebook As A Tool
      Over the last few of years, Facebook has gone from a basic college photo-sharing site to a burgeoning business- networking platform of pure self-promotion, advertising and multimedia interaction. With new apps and add-ons, Facebook users can send each other anything from a virtual drink, create and host events, advertise their businesses through social ads/networks, and so much more.
      Having chosen to complete this guide you are obviously thinking of tapping into the Facebook crowd for either some basic community connections or perhaps for high-profile advertising, through this guide we will show you what is currently considered to be best practise methods and supply tips that will help you maximize all of the applications and opportunities that Facebook has to offer.[/dropdown_box]

    Book One:- Creating A Personal Timeline
    Chapter 1:- Is Facebook Right For You???

      [dropdown_box expand_text=”1.1- The Pros and Cons To Social Networks.” show_more=”” show_less=”” start=”hide”]Regardless of whether you are thinking of or have already joined the social media environments, there are a few things that you might want to be aware of to ensure this is the correct path for you.[/dropdown_box][dropdown_box expand_text=”1.2- What Is Facebook?” show_more=”” show_less=”” start=”hide”]No matter how you slice the question, Facebook is a social networking platform enabling people and businesses to share their thoughts, photos, videos, actions and promotions. Through using a platform like Facebook, these community updates can be instantaneous to either a private audience of family and friends or to a much larger public audience.

      Through using such social media as a Facebook Timeline, you are able to create status updates and keep those within your community up to date with anything you may wish to post. Facebook is a virtual location where you can hang out with friends, regardless of your geographic location. Through the platforms status system and shared applications, you can listen to music or perhaps see where your friends went for a drink last night, through checking in posts.

      With some 955 million registered users, Facebook is so much more than just a way to stay in touch with friends, family and acquaintances. Facebook is rapidly becoming business marketing model as well. Almost all, everyday brands now promote themselves and their products via a Facebook Timeline. Taking their products directly to their customers Facebook Timeline. Disappearing are the days of hit and miss marketing, (produce marketing material, TV Adverts, Flyers, Google Ads etc), the marketing that aims to claim the prize of perhaps 10% of viewers acting upon marketing method, now they have their captive community and captive audience. Generally only active Facebook members will allow, (“like” or “join”) a brand they are satisfied with, therefore allowing the company to directly market their products or services straight onto their wall. This method is far more direct than has ever been known in the marketing world before now. Some companies are also known to offer their Facebook followers the first claims to new/special offers before the company takes the offer to the general public. [/dropdown_box][dropdown_box expand_text=”1.3- Benefits Of Facebook – Is It Right” show_more=”” show_less=”” start=”hide”]Facebook is one of those things in life; people either like it or they hate it. There are as always arguments for and against Facebook. Many people have other forms of social media that they prefer and see no reason to change. Then there are people like you and us who are prepared to experiment and learn. They understand Facebook is another method of nothing more than opportunities. Facebook is not just another method of sharing your latest news, pictures or videos. It is now an expected method of communication and interaction in our lives. It’s a method of researching hobbies, lifestyles, or perhaps events that are of interest to you. A way for you to perhaps increase your knowledge or awareness of a particular subject, or increasing your social circle with others, who have similar interests, perhaps even people that you have never even met. Facebook has and will continue to become more than just a method of connecting with old friends and family.[/dropdown_box][dropdown_box expand_text=”1.4- Enjoying Your Experience On Facebook.” show_more=”” show_less=”” start=”hide”]Like anything in life, Facebook can be an experience that you enjoy and should be shared with others that also enjoy it. Within the wonderful world of social media, Facebook just like the rest can offer you a seat directly at the table of so many discussions, marketing, broadcasting methods, all at the same time regardless of their or your location. Therefore no matter what the occasion, the event you can get your voice out there and perhaps even receive a valid response from other likeminded people. However, the system is not perfect, generally your voice will only be heard when there is a general consensus in what you state or the general consensus is that nobody agrees.
      When you create your Facebook account, Facebook allows you to manipulate and customise how, who and when you interact with other people within your growing community. The Facebook Time is simply a digital record of your voice. Throughout your time on the Facebook Timeline you will obviously interact with other users, brands, Fan Pages and so much more, these will all build up your Timeline where other Facebook users are able to build up an opinion or perception of you based on your content. Within the next few sections we will take you through the best methods of bringing your persona into Facebook through the Account Set Up and Privacy Settings.[/dropdown_box][dropdown_box expand_text=”1.5- Facebook As A Tool – Is Facebook Right” show_more=”” show_less=”” start=”hide”]No matter who you speak to, it is generally known and accepted that whilst Facebook can be a great tool, it can also be a time sucker. By this we mean that everybody at some point will admit that whilst on Facebook, they have lost track of time. It is so easy to waste time spending hours sifting through various Timelines. Perhaps they have logged in during their lunch time coffee, posted a quick status update concerning their day so far, and had a quick look at that special offer that their favourite brand has added to their Timeline. Had a quick chat with a few online friends. Before they knew it, their coffee is cold and they are 35 minutes late for an appointment. We plan to demonstrate various methods and practises that will help avoid this happening to you.
      Using Facebook effectively hopefully means it becomes a tool rather than a distraction. However these practises don’t come naturally to everybody. Okay, so I admit even I am not that strict, I have what I call the Blog2Mail TimeSucker. At least once an hour, I can be found checking blog, twitter, e-mail and Facebook accounts, just to see if anything new has happened in my cyber world. At best this is a ten minute ritual every hour or two. Yet another wasted hour in my day. As you can see avoiding the TimeSucker requires a certain amount self control and we are ashamed to say that some of us learnt this the hard way, but learn we must, therefore we will be passing on tips and tricks.

      We can all use Facebook in a far more productive manner and hopefully avoid wasting time.

    • Facebook Lists: Facebook includes a function that will allow you to create lists for your various communities. You can name these groups as you see fit, i.e. Family, Friends, Bloggers, Social and Clubs. We will be looking into these as you set up your new Facebook.
    • Wise Navigation: Within your main Timeline page, you will see that your lists and groups will be listed down the left of your page. These lists can be moved around to suit your navigation habits and therefore making your life and time on Facebook easier.
    • Correct Subscriptions: It goes without saying that 99.9% of all websites now have a “Like” or “Follow” option for their websites. These links will take you to the website Fan Page and from there you can subscribe to their content. This means that every time a Fan Page you are subscribed to updates their content, it will appear within your Timeline & navigation system. We therefore advise choosing which ones to follow with self constraint. This also goes for those people who you enjoy watching or listening to within the world of public figures.
    • Create Your Own Facebook Group: As time moves forward and you spend more time on your Facebook Timeline, you are going to find the number of likeminded friends/connections grow. This means that you will be spending more time navigating through your Timeline, therefore why not create your own group and bring those likeminded people to your Timeline to share and chat.
    • [/dropdown_box][dropdown_box expand_text=”1.6- Facebook Shouldn’t Take Over Your World.” show_more=”” show_less=”” start=”hide”]Within no time of creating your account with Facebook, you are going to have a friend’s status update with an image or text noting “how they don’t, but should start charging their Facebook friends rent, as they never seem to leave”. Whilst it may be a little funny, it is also true and we all know we have thought it.

      When using Facebook as a tool and with some instilled self control, it is highly unlikely to replace your “real” life events. But that does not mean that we cannot use it to extend our “real” life in a positive manner. In basic Facebook can be used to extend our relationships with other people we have met in our “real” lives. That person you met at the local train station the other day, the main speaker at a works night out, the family member that you never knew had from your brother’s wedding last week. We have all been there; it used to be that we met somebody once and then either never met them again or had to wait for another chance meeting. Thanks to Facebook, this is no longer the case, you can continue to build and extend these relationships through your Facebook Timeline.

      Now for the section that we know you have all been waiting, with modern basic technology such as Smartphone’s, mobile tablets etc, the building of these relationships/friendships now does not even have to wait until you have internet access. Due to modern apps and mobile internet access, we are able log into our Facebook and check for the latest news and events from our friends and communities.

      However having said this, it is once again important to your own sanity that you retain that self control and try not to allow Facebook take over your lives.[/dropdown_box][dropdown_box expand_text=”1.7- Finding Your Own Community.” show_more=”” show_less=”” start=”hide”]Normally when a Facebook account is created, it is being done to generally keep tabs on what other people are doing. People start by connecting with other people that they actually know, (called friending, in Facebook terms). As mentioned previously, it is not long before we start connecting to those people we met in passing at the latest work conference, night out, or other old friends who happen to be Facebook users. Within no time at all your circle of friend’s starts to grow and as it does you tend to find yourself within the latest trends. You find your friends have friends who are also interested in the same things as you and your friend, without even realising you have done it you have started friending the friends of your friends. Then you might start to find other groups with same interests and start adding them to your Timeline. Hence you have joined the world of Facebook friends and the ripples start.

      Just as your friend’s lists grow, exactly the same for the communities and groups and even friends you have joined up with have members that are growing and growing. Within no time these groups get bigger and splinter off into more specialist areas, leaving you following even more specific groups and friends. By this time, your Facebook social network has now changed from a social network to a direct news feed and social network, scooping you all the latest information and news that interests you.
      [/dropdown_box][dropdown_box expand_text=”1.8- Gaining The Best Through News & Marketing.” show_more=”” show_less=”” start=”hide”]Do you recall the times when you heard something via the grapevine that you knew would be headline news and you either had to wait until you got home or call home to have the event confirmed via the TV news stations. Well if you had not noticed, those days are now long gone by. People are now simply checking their Facebook, Twitter or other Social Network account to confirm the latest news and events. In basic before the news camera man has even got his camera out of the van there will be somebody on the ground who will have twitted, status updated and posted the events as they are taking pictures and then sharing then. Before they know it, their status updates have gone viral.
      As a business owner, can you just imagine the kind of marketing power this puts straight into your hands, without the budgets of £1000’s being spent. Not only do you have these marketing powers, but Facebook have been that kind to you, that they have even supplied us with “Insight” (the Facebooks analytics dashboard), that is free and we will be covering in a later chapter. Between your Facebook and Insight you will be able to seriously target any marketing projects planned.[/dropdown_box]

    Book One:- Creating A Personal Timeline
    Chapter 2:- Your First Facebook Account [dropdown_box expand_text=”Chapter 2:- Your First Facebook Account” show_more=”” show_less=”” start=”hide”]Creating your first Facebook account could not be any easier. All you need to do is complete a few basic form details and submit them to be verified. Once the form is completed Facebook will quite literally walk you through the best practise methods used to establish your Facebook account and Timeline.
    Through this section we will be looking at the simple set up system used and how to maximise your efforts from the offset. Our guide provides extra guidance for filling out your profile information, uploading your profile picture. Then we will look at the other sections that you should do straight away including locating your account settings dashboard so that you can manage things like your username, your password and various other security options together with how to connect your mobile phone number to your account and perhaps even deactivate or close your account.
    [/dropdown_box]

      [dropdown_box expand_text=”2.1- Starting Your Account” show_more=”” show_less=”” start=”hide”]Open your web browser and navigate to http://www.facebook.com and complete the registration form as shown below and click Sign Up.

      Facebook Registration Page

      Once you have completed all of the above sections you should receive a confirmation e-mail from Facebook with a link in it that you will need to click.

      [/dropdown_box][dropdown_box expand_text=”2.2- Finding Friends” show_more=”” show_less=”” start=”hide”]Once you have clicked the sign up button, Facebook will instantly take you through a few basic methods of connecting with your friends.

      Facebook Contact Imports Window

      Follow the onscreen prompts by entering your e-mail address to allow Facebook to import the contact details of people who are already members of Facebook. At this point, only add perhaps 6 friends, we will be rerunning this again further into the guide.

      IMPORT CONTACTS
      Facebook allows you to run the import contact system for numerous e-mail account as many times as you like.

      Upon logging into your e-mail account through Facebook, you may see a list of friends that already have a Facebook account. People you would like to add, simply click the add friend button. As you click the Add Friend button, you will see the drop down menu; select the most suitable option for each friend you add.
      Each friend that you select from the list will then be sent a friend request on your behalf. Facebook will/should send you a notification of their acceptance. We will be covering notifications in more detail further into the guide.Facebook Friends Drop Down List[/dropdown_box][dropdown_box expand_text=”2.3- Adding Content To Your Profile.” show_more=”” show_less=”” start=”hide”]The next section of the Facebook registration requests information concerning your educational and work history. Add your school, college and employment details. If you would prefer not to complete this section you can simply click the skip option and move onto step 4 below. Or once completed click Save & Continue.

      Facebook Setup Requesting School Info
      Using the information that you have just provided Facebook will now offer you the option of adding more friends whom have a similar profile record as yours. In the same manner as with the import e-mail contacts, go through the list and add your friends, being sure to add them to a relevant list in the drop down menu. As previously, Facebook will send your friends a request.
      [/dropdown_box][dropdown_box expand_text=”2.4- Adding Your Profile Picture.” show_more=”” show_less=”” start=”hide”]Just like any profile system, it is very useful to add a personal picture that you and your friends can relate to. We would in fact go as far as to state that this is perhaps the most important section of your profile.

      Adding A Facebook Profile Picture
      Facebook offers you the option to directly upload a picture or take a picture via a camera built into your computer/devise. Select the most suitable option to you, navigate your way to the picture and then click upload.

      You have now completed your registration & will be taken straight to your Personal Timeline, displayed there will be what your friends may have been doing recently on Facebook.[/dropdown_box][dropdown_box expand_text=”2.5- Finding Friends On Facebook.” show_more=”” show_less=”” start=”hide”]
      As the title “Social Network”, implies it is pretty obvious that to get the best from Facebook you will want to start looking for and adding friends. As you become more familiar with the Facebook interface you will soon find yourself communicating more and more with not only direct friends, but also perhaps friends of friends with similar interests. Our guidance within this section will show you the best practise methods of connecting with people and also look into the difference between “real” friendships and “Facebook/online” friendships. Facebook administration believes that general people have around 150 friends through their Facebook application.[/dropdown_box][dropdown_box expand_text=”2.6- “Real” Friends & “Online” friends.” show_more=”” show_less=”” start=”hide”]
      We all view these terms differently; this would all depend upon your general personality and that of those around you. An extrovert will claim to have hundreds of friends, whilst an introvert will claim to only two or three. Nothing wrong with either answer, it just shows how personality can affect our perception.
      Within the concept an “online” friend through social media is actually quite different to the “real” life term friend. It is generally accepted that an “online” friend, you may have never met, or might just meet up once in a while, whereas “online” you may interact frequently and comment on posts of interest to you both.

      Adding
      Friends:

      Should Facebook feel that you are adding to many friends or they are notified by the request recipients they will block you from adding friends. Normally for a number of days.

      Whilst adding friends to you Facebook account, it is important to consider the personality of the people you are adding. Some friends might be open books both online and publically, where as other may be rather private with their lives. It is important not take and friend requests that are rejected personally or a lack of status updates personally, these people may just prefer to shout things out to the wall, where as your more vibrant friends may want to world to know everything an may constantly be posting o Facebook. As you spend time on Facebook, the manner in which you interact with people online will change and again this is no reflection on you or your friends, it’s just how a relationship “online” evolves.
      Through the following task, we are going to look at the various methods Facebook provides and other methods of connecting to friends.[/dropdown_box][dropdown_box expand_text=”2.7- Searching For People & Friends” show_more=”” show_less=”” start=”hide”]
      Through simply having registered your Facebook account, you will have already seen how easy it is to add friends. Through the Facebook platform there are various ways in which you can connect to friends

      Looking briefly at your personal Timeline, you will notice that Facebook is already suggesting methods of connecting or even already found a list of friends you could connect to. Let have a look at a few of these options now.

      [/dropdown_box][dropdown_box expand_text=”2.8- Facebook Friends Suggestions.” show_more=”” show_less=”” start=”hide”]
      Across the top right of the page are several navigation links, click the “Find Friends” option. This will bring up the following dashboard. We are going to skip the e-mail system this time and go straight to the See All.

      see all suggested
      You should now see a details search options dashboard. Having used the information you provided during your registration, Facebook has complete a basic search to locate friends closely matching your profile. In order to get the ball rolling we are going to create a personal list and add friends from your local “real” community. But we are going to avoid the TimeSuck and get some good habits started.

      friends finder
      Next to a local friend that has been suggested click the Add Friend button. This will display a new drop down list, where you need to select the “+ New List” option.
      Although the screen will not change, the drop down menu will. It will provide a Text Box where you can create your new lists title. Our new list is called “Local Friends”. As soon as you finish typing in the name press return on the keyboard. You will now see the new friend’s list title in your Add Friends drop down menu. Although this may seem fairly basic at the moment, it will become very clear later on as to why this is will help avoid the “TimeBandit”.[/dropdown_box][dropdown_box expand_text=”2.9- Search Text Box” show_more=”” show_less=”” start=”hide”]Through the list that has been provided by Facebook, you should spend a little time perhaps adding several of your “local” friends to that list.
      After you have added several friends to this list. Look at your Facebook navigation to the left and you will see that your new friends list title is displayed there. Click on “Local Friends”.
      As you will see, your timeline now shows the posts and status updates from the friends in that list only. Making it far quicker for you to update yourself on their updates.

      Being able to view these updates/lists in this way, you are showing a manor of self control and good practise straight away.[/dropdown_box][dropdown_box expand_text=”2.10- Friends Of Friends” show_more=”” show_less=”” start=”hide”]But what do you do when you just cannot recall the name of that friend of a friend you met last week at the work conference.
      Navigate to the Timeline of the friend that you just added. Click on icon for their friends list.
      You will now see a list of all their friends, with any Mutual friends listed at the top of the page. Create a new friends list called “Fellow Students”.
      Working your way through their list of friends, add all the people from the course that you are currently on. Be sure to accept all the requests you are about to receive adding, whilst ensuring they are all added to your “Fellow Students” list.[/dropdown_box][dropdown_box expand_text=”2.11- Finding Friends By Topic” show_more=”” show_less=”” start=”hide”]
      We are also able to complete a search, using the details you entered during your initial registration. Searching by School, Education and Employment histories, but to mention a few.

      Type the following URL into your browser, http://www.facebook.com/find-friends/browser/. This URL will show the search function based on your registration details.

      Automatically Facebook will attempt to match you up with several of your logical connections.
      Place a tick in the box of any one of your employer details.
      Working your way through the displayed results, add friends that you know. This will automatically be added to a “Smart List” that Facebook created for you.
      [/dropdown_box][dropdown_box expand_text=”2.12- Friends In The Facebook Sidebar” show_more=”” show_less=”” start=”hide”]Throughout your time on Facebook, Facebook likes to second guess everything you do and people you might know. Therefore always creating the opportunity for you to connect with friends.
      Whilst you are on your Public Timeline, you will notice that there is a panel on the right of the screen displaying a list of people that Facebook thinks you might have a connection with.
      Just above this panel to the right is a “See All” link, click on that to view all of the Facebook recommendations. Once again, spend a few minutes adding a few friends from the results that Facebook has provided for you.[/dropdown_box][dropdown_box expand_text=”2.13- Recommending & Sharing Friends” show_more=”” show_less=”” start=”hide”]Most people are actually unaware of this method of connecting with further friends and making more connections. Facebook have now made it possible to recommend your friends to another one of your friends on Facebook.
      You believe that your colleague from the publications department could perhaps help your other friend from the Marketing department, but neither of them knows that the other exists. Why not use Facebook to introduce them.
      Navigate to the timeline of either one of the friends that you want to introduce. To the right of the screen, below their cover picture is a dropdown menu represented by a configuration icon. Click Suggest Friends from the dropdown menu.
      From within the new search panel that appears, simply locate the friend that you would like to introduce and Facebook will send the request to the friend.[/dropdown_box][dropdown_box expand_text=”2.14- Sending & Responding To Friend Requests” show_more=”” show_less=”” start=”hide”]As you will have figured out by now, Facebook relies upon your friend connection to make it a viable social network option.
      As Facebook is being used by around 995 million users, there is a large amount of Friend requests being sent out that are fake. For this reason users are able to manipulate their privacy setting, (we will be looking at this later), due to this some of your friends or connections may have removed this option. It is however normally possible to subscribe to their “Public Updates”.

      The Subscribe option is a rather handy tool if you don’t actually know the person, but perhaps have common interests. Using this method you are able to follow their updates without actually being Facebook friends.
      Facebook Notifications: This is used quite simply to “Notify” when somebody you know makes a change that you have requested to be notified about. The first function we will look at here is obviously when somebody sends a friend request.
      Whenever a friend sends you a friend’s request, there will be a notification in the Facebook toolbar. This is highlighted simply by a number being shown within the relevant icon at the top of the page.
      In order to respond to any outstanding Friend Requests, simply click on the relevant icon and a new drop down menu will appear.

      Within the drop down menu, you will notice that now two options, to “Confirm” or “Not Now” buttons. When you “Confirm” any request, Facebook will automatically add that friend to your friends list.

      However Facebook does not connect these friends to any particular friend’s lists you may have already set up. This is simply because your friend request has come from an unknown connection by Facebook; therefore, you will need to do this manually through the following steps.
      Once you have confirmed one of the friends from the requests, the display will show a ticked “Friends” button, simply place your mouse over this image/button and your lists of Friends Lists will appear and you can select the relevant list to suit that friend. Don’t forget that if your required friends list is not shown, you can click the Show All Lists option.
      As you add these new friends’ requests, you will also notice the Facebook is also suggesting friends of these new connections that you many also know and like to connect up with through your Facebook account.
      On order to take advantage of this function, simply click on the “New Friend” button and Facebook will send a request to this friend of a friend.
      As mentioned previously, Facebook does have an issue with Friend request Spamming. Due to this, should you ever click the button, Facebook will request further information from you.

      Through this investigation method, Facebook can monitor the number of that are logged against the person making the request & should they feel it is required, issue a “Friend Request” ban.
      [/dropdown_box][dropdown_box expand_text=”2.15- Recommending & Sharing Friends” show_more=”” show_less=”” start=”hide”]From within the new search panel that appears, simply locate the friend that you would like to introduce and Facebook will send the request to the friend.

      suggestsearch

      [/dropdown_box][dropdown_box expand_text=”2.16- Sending & Responding To Friend Requests” show_more=”” show_less=”” start=”hide”]
      As you will have figured out by now, Facebook relies upon your friend connection to make it a viable social network option.

      As Facebook is being used by around 995 million users, there is a large amount of Friend requests being sent out that are fake. For this reason users are able to manipulate their privacy setting, (we will be looking at this later), due to this some of your friends or connections may have removed this option. It is however normally possible to subscribe to their “Public Updates”.

      The Subscribe option is a rather handy tool if you don’t actually know the person, but perhaps have common interests. Using this method you are able to follow their updates without actually being Facebook friends.

      Facebook Notifications: This is used quite simply to “Notify” when somebody you know makes a change that you have requested to be notified about. The first function we will look at here is obviously when somebody sends a friend request.

      Whenever a friend sends you a friend’s request, there will be a notification in the Facebook toolbar. This is highlighted simply by a number being shown within the relevant icon at the top of the page.

      Sending & Responding To Friend Requests

      In order to respond to any outstanding Friend Requests, simply click on the relevant icon and a new drop down menu will appear.

      Within the drop down menu, you will notice that now two options, to Confirm or Not Now buttons. When you “Confirm” any request, Facebook will automatically add that friend to your friends list.

      Facebook Friend Requests

      However Facebook does not connect these friends to any particular friend’s lists you may have already set up. This is simply because your friend request has come from an unknown connection by Facebook; therefore, you will need to do this manually through the following steps.

      Once you have confirmed one of the friends from the requests, the display will show a Friends button, simply place your mouse over this image/button and your lists of Friends Lists will appear and you can select the relevant list to suit that friend. Don’t forget that if your required friends list is not shown, you can click the Show All Lists option.

      As you add these new friends’ requests, you will also notice the Facebook is also suggesting friends of these new connections that you many also know and like to connect up with through your Facebook account.

      Facebook Friend Request Confirmations

      On order to take advantage of this function, simply click on the Add Friend button and Facebook will send a request to this friend of a friend.

      Not Now, As mentioned previously, Facebook does have an issue with Friend request Spamming. Due to this, should you ever click the button, Facebook will request further information from you.

      Through this investigation method, Facebook can monitor the number of Not Now that are logged against the person making the request & should they feel it is required, issue a “Friend Request” ban.[/dropdown_box][dropdown_box expand_text=”2.17- Personalising Your Account & Settings” show_more=”” show_less=”” start=”hide”]Within the Facebook dashboard there are three main methods in which you can control your account. These can all be accessed from the main Facebook toolbar, because it is classed as a toolbar, it will remain in view no matter where about in the Facebook account you are.

      Facebook Tool Bar

      These main sections are broken down into, Account Settings, Privacy Settings and Timeline. Over the next few pages we will be looking at all of these, but firstly we will be looking into the Account Settings options. We need to now open the Account Settings page that can be found in the drop down to the far right of your Facebook toolbar.

      Each of the above sections is broken down in to various sub-sections. The Account settings currently are broken down into General Settings, Security Settings, Applications, Mobile Settings, Payments and finally Facebook Ads.

      General Facebook Accout Settings

      General Account Settings
      Within the General setting section, the most basic of setting are here. As you can see from either your own screen or the image above, you have the options to edit your Name, Username, E-Mail, Password, Networks, Linked Accounts and your Primary Language.

        [dropdown_box expand_text=”Name” show_more=”” show_less=”” start=”hide”]Name.This area of the dashboard simply allows you to modify or change the Name which your registered account under. The name is what other people see when share posts or status updates on your friends Timelines. Whilst most Facebook users simply have their first & last name displayed, you are able to also show your middle names should you so desire. By simply clicking the Edit option to the right, you can make the changes. Other options may be to show your Nickname through the Alternate Name option. In order for any changes you make here to take effect, you will need to confirm you are the account holder by confirming the account password.[/dropdown_box]

          [dropdown_box expand_text=”User Name” show_more=”” show_less=”” start=”hide”]Username
          The username, or perhaps the Vanity URL, as it is becoming more widely known, is simply a unique URL that Facebook applies to your account/Timeline. When you first register with Facebook, this unique URL is normally just the Facebook URL followed by a sequence of numbers, (although Facebook are currently experimenting by adding user names as soon as registration is completed), so it could resemble either of the following:
          http://www.facebook.com/profile.php?id=100000975236923
          http://www.facebook.com/modern.marketing.526

          As you may understand, because you have not been able to set either of these, they might be a little hard to remember. Therefore Facebook gives us the option to change this to something that might be a little more logical to you.

        • Navigate to the Edit Usernames page, through the Edit link opposite the Username section.
        • Verify your account via your mobile telephone number, (as a new account, you may not have done this yet).
        • Click on verify via Mobile Telephone.
        • Through the dropdown menu, select the correct Country code for your telephone number.
        • Type in your Mobile Telephone number.
        • Select either Text or Automated Call option.
        • Click Continue.
        • Facebook Confirm Your Number Dialogue Box
          The next dialogue box will state that a Confirmation Text/Call has been placed.

          Facebook Number Confirmation Dialogue

        • Once you have received your confirmation code, type the same code into the dialogue box and click confirm/continue. A new dialogue box will appear allowing you to set the options for your mobile activities.
        • Select the tick boxes that suit your needs at this moment in time. You can return to this screen and make changes at a later date.
        • Facebook Number Confirmed

          The Edit user name dialogue box will now change to as shown below.

        • Within the Username box type in a name that would be easy for you to recall and that your friends/connection would find logical. Facebook will be checking its database to confirm the name is available.
        • Confirm your password.
        • Click Save Changes.
        • Facebook User Name Dialogue Box

          Your new URL when you view the Private Timeline should appear as follows:

          http://www.facebook.com/modernmarketingworlds
          [/dropdown_box][dropdown_box expand_text=”E-Mail” show_more=”” show_less=”” start=”hide”]E-Mail
          The e-mail section within General Setting shows any e-mail addressed associated to the Facebook account. Upon selecting to edit link you will have the following options available for editing.

          Facebook E-mail Confirmation

          fb-like-bullet Add Another
          In basic you can have a number of e-mail addresses associate with your Facebook account, whilst within this edit dialogue box you can add further e-mail address. Or you can simply add another e-mail address in order to change the Primary address.

          fb-like-bulletActivate Facebook E-Mail
          A new addition to the Facebook dashboard is the ability to create a @facebook.com e-mail address. This is done by using your associated user name and then the @facebook.com address. Therefore your new address would look something similar to below.

          modernmarketingworlds@facebook.com

          It should be noted that this function will only work if you have already activated your primary e-mail address through the Facebook e-mail verification system. If you have not already done so, you should activate it now using the Activate E-Mail option.

          fb-like-bulletInclude E-Mail In Downloads
          All registered Facebook users are able to download copies of their Facebook data. This download can include: status updates, comments, pictures, videos and even the contact information for their Facebook friends. You can now opt-in or opt-out of having your e-mail address included within this downloaded file of your friends. If you don’t wish to have your e-mail address downloaded simply ensure that tick box next to the option is not ticked.
          Once you have made all of your required changes, simply input your password and click “Save Changes” and your changes will take effect

          [/dropdown_box][dropdown_box expand_text=”Password” show_more=”” show_less=”” start=”hide”]Password
          Although is it not a Facebook requirement. It is good practise to occasionally change your password. Though this section we will quickly look at how to do this. Normally anybody who chooses to change their password, they would normally do this on a weekly or monthly basis. We know of people who have their schedule diaries set to remind them to do it as well.

          Facebook Password Reset Window

          In order to change your password, simply type in your current password, then add the new password and then confirm it in the Re-type new box. Clicking the button to apply the new password.

          fb-like-bulletGood Passwords: Everybody has their favourite quote, number or phrase that they like to use for a password. However as we all know these are not always the best options. A number of sites now request there is a Capital letter, a symbol or a numeric character within your password before they allow access. A rule of thumb that we frequently use is to simply take your favourite quote, add a number and symbol and then simply convert it into another language that is not your spoken language.

          Personally I like to translate to Latin, so I simply take a phrase like “& 2day the fridge door was left Open”, a simple sentence, then navigate my way to: http://www.stars21.com/translator/english_to_latin.html
          Type in the phrase I want to use, click Translate and the translation is then show in the translated box.

          English – & 2day the fridge door was left Open
          Latin – & 2 dies fridge ianua eram left Patefacio

          Enter your new password into the password request page, (without the spaces), and there you have your new password.

          [/dropdown_box][dropdown_box expand_text=”Networks” show_more=”” show_less=”” start=”hide”]Networks.
          Facebook has already created a few of these Networks for you, for example, they have enabled you to create network connections with your school, employment and college networks. Generally when joining Facebook networks you will be required to have an official e-mail address from within that network that can be confirmed, for example, @yourhighschool.com.
          Within the Facebook system you are able to join up to five networks , although you must have a Primary network established, this Primary network will appear next to your user name and is viewed publically.

          In order to join a Network,

        • Type the Network name in the box.
        • Select the relevant Network from the drop down menu.
        • Click Save Changes.
        • Facebook will send you a e-mail requesting information that will confirm you are associated with that network.
        • Follow the instructions within the e-mail in order to confirm your association.
        • networks[/dropdown_box][dropdown_box expand_text=”Language” show_more=”” show_less=”” start=”hide”]Language
          As we all know, all online networks and social media systems are based and viewed on an international/worldwide basis. Facebook have therefore supplied the option to set your default language.

        • Click the Edit link next to the Language box.
        • Click the dropdown from within this section.
        • Select the relevant Language that you would prefer to view your timeline in.
        • Click Save Changes.
        • Navigate to your Timeline and you will notice that your navigation system is now set to chosen Language.
        • [/dropdown_box][dropdown_box expand_text=”Download Facebook Data” show_more=”” show_less=”” start=”hide”]Download Facebook Data
          It is important to note here that you don’t own your space on Facebook. Although this happens on rare occasions to legitimate users of Facebook, it is possible to find that Facebook may lock you out of your account for some form of violation of their terms and conditions. Due to the sheer popularity of Smartphone and mobile devices that can all connect you to your account, therefore enabling you to share, status updates, pictures, videos etc instantly. We would suggest that you frequently back up all your data. These downloads will include everything you have uploaded to Facebook, including Status updates, pictures, videos, private message and chat, perhaps most importantly it also includes a list of all your friends and their contact information.
          To back up your Data, follow these few steps.

        • Within the General Account Settings, Click “Start My Archive” button.
        • You will be asked to confirm your request to download your data. Click “Start My Archive” again.
        • Facebook will display a brief message stating that you will receive notification via your registered e-mail address once the download is ready for collection.
        • Watch your e-mail account for the relevant notification and click on the link provided to start your download.
        • Once you have downloaded the archive file from Facebook, the following information should be contained within the file:

          fb-like-bulletYour Time biographical content, (contact information, interests lists, work history, and school history.
          fb-like-bulletAll of your status updates including comments by both and your friends.
          fb-like-bulletAll of the pictures and videos that have been uploaded to your account, (this can also include all associated comments).
          fb-like-bulletYour friends list, complete up to the date in which the file was downloaded.
          fb-like-bulletAny Notes that you have created and shared with friends from within your personal Timeline.
          fb-like-bulletAlso included will be a record of all of your private messages, both sent and received.[/dropdown_box][dropdown_box expand_text=”Security” show_more=”” show_less=”” start=”hide”]Security
          It is important throughout your time on Facebook to keep in mind that it is a Social Network Media. This means that anybody can access your information and content. Due to this the Facebook dashboard provides a number of important options that you can control and what is shared with friends and publically.
          Within your Account Settings section you will find the link to the left in your navigation system that will enable you to modify your settings.

          security settings

          From here you change the settings for a number of options, everything from Login notifications, security questions, secure browsing, login approvals, recognised devices, (such as any of your authorised mobile devices), and App Passwords. Included below is a brief description of how these work and the impact they have. We will be covering Privacy in far more detail later on.[/dropdown_box][dropdown_box expand_text=”Secure Browsing.” show_more=”” show_less=”” start=”hide”]Secure Browsing.
          Whilst navigating around Facebook, you are offered the option of using “secure browsing”, As with any maximum security settings we would advise you to have this option active at all times. What secure browsing does is encrypt your online Facebook activity in order to make it harder for others to view or access without your permission.

          accountsettings

          Due to the nature of the function, it has been known to affect how various Apps or Welcome pages work. If this causes major malfunctions in Apps working you can always turn the function off for a while and then turn it back on.

          In order to activate this option, simply tick the check box within the options box on your screen and click the “Save Settings” button. Once this has been activated it has no visual affect on the web page other than the fact the web address should change.

          httpNone Secure Browser Address

          httpsSecure Browsing Address

          If you find that the address does not change to as shown above, simply log out and back into Facebook to reset the sever connection.[/dropdown_box][dropdown_box expand_text=”Login Notifications” show_more=”” show_less=”” start=”hide”]Login Notifications

          If you are anything like us, we are forever logging into Facebook on various computers and devices and do on occasions wonder about our Login security. To this end Facebook has a system in place whereby you can request to receive login notifications. This system will send you an e-mail or text when a device that Facebook does not know attempts to log into your account. So if you have a Home Laptop based in Skegness, England that is recognised by Facebook and then the system detects a login attempt from Bognor Regis on a mobile phone, you will receive an e-mail/text.

          Facebook Login Notifications

          You then have the option to confirm the login attempt or investigate further as to who or what may have attempted to log into your account.

          In order to activate this system simply select the contact method you would prefer and click the “Save Changes” button.[/dropdown_box][dropdown_box expand_text=”Login Approvals” show_more=”” show_less=”” start=”hide”]Login Approvals

          Facebook Login Approvals

          This option adds yet another level of security to your account. Whenever you log in to you account from a device that you have not yet registered with Facebook, they will send you a text message to registered contact number with a verification number. Until you have verified this number on the Facebook dashboard you will not be able to access your account, hence nor will anybody else who attempts to log into your account on an unknown device.

          To turn on the login approvals systems see below.
          fb-like-bulletOpen the Security Tab from within your account settings page.
          fb-like-bulletClick the edit option within the Login Notifications.
          fb-like-bullet3 Place a tick in the “Require me to enter” box, the Approvals dialogue box will appear.

          confirmemail

          fb-like-bulletReview the information provided and have your mobile phone to hand.
          fb-like-bulletType in the confirmation code that your receive on your phone and click submit.

          activationcode

          fb-like-bulletThe Name This Computer dialogue box will appear. Simply type in a name for the device you are using, for expamle, Home PC or Office Computer.

          officepc

          fb-like-bulletClick the “Next” button and Facebook will confirm the set up has completed and also display a few helpful tips with regard to protecting your account.

          tips

          Facebook Apps Passwords
          Now whenever you log in via a new device you will need confirm the activation code for the new device.[/dropdown_box][dropdown_box expand_text=”Facebook Apps Passwords” show_more=”” show_less=”” start=”hide”]Facebook Apps Passwords
          Facebook Apps are generally created by 3rd party companies or individuals. In Book 6 we will be looking into creating your own Apps.
          Due to Apps being built by pretty much anybody with access to a basic PC, we would advise that you activate this option once you start to build your Facebook Timelines and adding Apps. Although we have not currently set up any Apps for your Timeline we will quickly cover how to set up the Apps Passwords with a view to covering in more detail once we have actually got some Apps built in.

          Facebook Apps PasswordWithin your Account Settings, select the Security link and the App Password section. Click Edit.

          In order to create Apps Passwords, follow these instructions:
          fb-like-bulletClick the Generate Apps Password option with the new dialogue box.

          fb-like-bulletIn the following text box, simply type in the name of the app you want to create a password for giving it rights to access your Facebook account.

          fb-like-bulletOnce you have typed in the app name simply click generate password. A new dialogue box will appear displaying your new Apps password. You should keep a note of the new password for future reference.

          fb-like-bulletClick the appropriate button to now exit this section, as mentioned we will look into this further once we have actually got some Apps set up.

          Any passwords can be deleted at any time by simply accessing the above section and following the onscreen instructions.[/dropdown_box][dropdown_box expand_text=”Recognised Devises” show_more=”” show_less=”” start=”hide”]Recognised Devises
          Recognised devises is simply a list of devises that Facebook knows you use to access their Platform. With Laptops and Desktop computers being used and less now and Mobile Phones and Tablets taking over the main stream, it is actually pretty likely that you might have several of these devices rather than one computer or laptop.

          If you activated Login notifications that we discussed earlier, you will find that one devise is actually already listed. Simply click on “Recognised Devises” to view the current list.

          Through the listed devises, you simply have the option to manage any devises you use to access your Facebook account. You can Add and Remove devises from here. Any devises that are listed here will have will have already been through the security options that you have set up and therefore should not require any further actions or password confirmations. When and if you make changes to this section, always be sure to confirm that you have saved the changes.

          Recognised Devises

          fb-like-bulletUsing a device such as your smart phone or any other device you have not already attached to your Facebook account, attempt to log into your account. You may need to install the Facebook App in order to make this work.

          fb-like-bulletOpen the browser or Facebook App on the mobile device and type in your normal login details and press Log In.

          iphonelogin

          fb-like-bulletFacebook will detect that this device is not in your list of recognised devices and will therefore send you a text confirmation code.
          fb-like-bulletCheck your text messages service for the confirmation code.
          fb-like-bulletUsing the code that Facebook has sent to you, complete your new login details. (Code is needed, in place of your normal password).

          device-confirm

          fb-like-bulletNavigate back to your Facebook dashboard on the computer and refresh the “Recognised Devises” panel. It should now show that you have two devices confirmed.

          more-than-one-device

          If you are frequently using mobile devices to access your account. We would advise to review this section on a regular and delete the access privileges of any devices that you may no longer be using.[/dropdown_box][dropdown_box expand_text=”Online Active Sessions” show_more=”” show_less=”” start=”hide”]Online Active Sessions
          Active sessions simply show you a list of your recent sessions on Facebook. When you review this section you will notice the name of whatever device you are using/used with details of login times, locations etc. Therefore if you see a location or device that you don’t know, you are able to investigate with Facebook.

          If you happen to spot a session that you feel may not be you, simply click the End Session next to the suspicious activity. Facebook will perhaps request you to review and consider changing your password.

          You can also check the ISP address of the active sessions by simply by hovering your mouse over the devise in question.

          activity[/dropdown_box][dropdown_box expand_text=”Deactivate Your Facebook Account” show_more=”” show_less=”” start=”hide”]Deactivate Your Facebook Account

          Note the fact that the title above states, “deactivate account” and not “delete account”, as there is in fact a difference between the two. Deactivating your account, means that Facebook have kept it within their records but it is no longer available for public viewing, nobody will be able to locate you or your Timeline. However you can still be tagged in pictures or status updates etc by your Facebook friends. You also have the option to reactivate the account at any time. When you reactivate Facebook will re-establish all your old settings.

          In order to Deactivate your account:
          fb-like-bulletWithin the Account Setting panel select the Deactivate Link.

          deactivate

          A new page will open asking you to confirm that you are happy to deactivate your account.

          fb-like-bulletSelect the relevant radio button that best describes your reason for deactivating your account.
          fb-like-bulletAlthough the text box is optional; you could provide Facebook with an extended description as to why you wish to deactivate your account. This may help Facebook to improve their systems.
          fb-like-bulletShould you decide to do so, you can also opt out of receiving any further e-mails from Facebook concerning their accounts and services. Simply place a tick in the box next to the option.

          deactiv

          fb-like-bulletConfirm your password and then simply click the deactivate account button.

          Just in case you are the creator of any Facebook Apps, Facebook will give you the option to edit or delete the apps before you deactivate your account.

          fb-like-bulletClick Confirm and Confirm your password in order to complete the account Deactivation.
          fb-like-bulletThe final step is simply confirm your request by typing in the CAPTCHA code into the dialogue box.

          Your account is now Deactivated.

          As mentioned previously your account is currently only actually in a kind of hybernation. You can reactivate your account at any time. In order to do this simply go www.facebook.com and log in just like you normally would, Facebook will send you a confirmation e-mail that you will need to access to confirm ownership of your account. Once you have confirmed the e-mail account your Facebook account will be re-instated.

          [/dropdown_box][dropdown_box expand_text=”Notifications” show_more=”” show_less=”” start=”hide”]Notifications
          Notifications are exactly what the imply, as they say it does what it says on the tin. Through the Facebook Notifications system, you will recieve an e-mail whenever somebody tags you, or comments on your posts. This in general can be a good method of keeping track of what has been going on, but it can also be a little of the over kill, therefore Facebook give you the options to review and modify your Notification settings. By default, the Notifications page will look similar to the image overleaf.

          notifications

          The above section simply shows how Facebook will Notify of new actions. You are able to modify these setting by simply clicking the Edit link to the right of the relevant sections.

          notifsedit

          notfisettings[/dropdown_box][dropdown_box expand_text=”Facebook & Third Party Apps.” show_more=”” show_less=”” start=”hide”]Facebook & Third Party Apps.
          No matter how new you are to Facebook, within the first 24 hours, either you or one of friends will have used an App to post something on your wall. Within no time at all you will be able to spot updates or status changes that have been created using an App instead of personally by you or your friends.

          We will be covering Apps in a great deal of depth later on in these books.

          Apps allow you to and your friends to interact with Facebook in a far more interactive manner, whilst still spreading the word. These Apps can be anything from Facebook games, photo sharing Apps, status updates and even completion giveaways.

          Large and small businesses are now jumping on the band wagon of Apps very quickly because of the “Viral” marketing potential. Here we will explain just a few minor Apps and point out how easily they will become part of your Facebook life without you even knowing it most of the time.

          rottyblogstatus

          The illustration above shows a status update by Rotty Ranch. However they did not even need to log into Facebook to do this, simply updated their blog at www.rottyranch.com with a new post, and instantly that post shows up on their Facebook page/wall as if they placed it themselves and other Facebook users can interact in exactly the same was as normal, “Like” “Share” & “Comment”, because it also showed up on their walls or their notifications told them about the status update. So with very minimal effort, Rotty Ranch has connected with all their friends & followers of those friends and those same friends will now promote, Rotty Ranch without even knowing they are doing it. An added bonus to this particular App is that whatever happens on Facebook is also imported back to their blog. Review the image above and think about how much information is actually contained within the status update.

          apple-promo-app

          Above is another status that has been posted by an App, concerning an Apple promotion or event. Regardless of the content, the poster knew that people who are connected to their Timeline would follow the post and act upon in some manner. With a friends list in the thousands, they knew that this post would go viral. Due to the post instantly hitting the timeline of thousands of people, they have received 1.052 “likes”, 51 “Comments” and 660 “Shares”. Likelihood is when the company that started the post checked their “Facebook Insights” and “Website Traffic Logs”, this post actually pulled in tens of thousands viral connections. No matter who created this post for the App, it took just a few minutes and has a marketing value that is seriously priceless.

          You could be listening to some tunes on Spotify, publishing pictures via Photobucket, uploading videos from YouTube. All of these have Apps that will instantly update your Timeline to enable you to share your latest news with your friends.

          When you interact with a Facebook post, Facebook will automatically check to see if there is an App connected to the post and if your account has been given the rights to access that App. If you have previously given the App rights to access your account, you will move straight forward to interact with the post how you chose. However if this is the first time you have used this App, you will be forward to a Grant Access Page, where you can accept or decline giving permission for the App to access your Timelines etc.

          Giving permission to Apps is where most people become concerned about their online privacy, which is fully understandable. However by their sheer nature, an App requires these permissions and access to your account in order to function in the manner they were designed.

          A basic example might be a game that you enjoy playing from the Facebook platform. When the App requests permission to access your account, it will perhaps simply review your connections and see if any of your friends are also enjoying the same game. Once this information is gained it will attempt to connect you all together through the game and perhaps even posting latest news from games you have played on each other’s Timelines.

          Just because the App has requested permission to access your account, does not mean that you have to grant that access. You can refuse it, although that will leave you with reduced functionality and interaction with friends. It you decide allow any App, you can always remove it at a later day.

          In order to view which Apps have been granted access to your Account, navigate to your Account Settings and select Apps on the left.

          apps

          As you can see from the image above, this section of the dashboard shows you not only which apps you have granted access to, but also how long it has been since you last used that App, together with the option to edit any setting and even the option to remove the Apps from the list.

          When you first start with Facebook, you may receive a number of requests and before you know where you are this list might be quite big, so it would be advisable to return to this section on a regular basic and perhaps edit/remove the Apps that are no longer being used.

          If you want to edit any of the setting within any Apps in your list, simply click the Edit link to the right of the Apps name and you will see the options that you are able to change. Each App will have a different set of option that you are able to modify. You should ensure that you are aware of the impact making these changes to the App will make to you functionality before you make the changes.

          appsedit

          Within the App above, we have the options to modify the following:
          fb-like-bulletRemove The App
          fb-like-bulletDisable the option to post on our behalf
          fb-like-bulletModify who see the On Our Behalf Posts
          fb-like-bulletModify when the App sends you notifications[/dropdown_box][dropdown_box expand_text=”Mobile” show_more=”” show_less=”” start=”hide”]Mobile
          Not so long back, smartphones wee a new thing to the market and having Apps/Software running on a device other than a PC or laptop was even less heard of. During these time a basic method of communication for Facebook was to send you a text/sms message when ever something new happened on your Timeline directly to your mobile device. However due to the popularity of Mobile devices and the Apps that are being built for the devices, this is becoming a less frequently used service.

          mobile

          fb-like-bulletNavigate to your Account Setting and Mobile section of your Facebook platform.
          fb-like-bulletClick the Add Phone Button.
          fb-like-bulletType your password into the text box and click confirm.
          fb-like-bulletSelect your country location and who your Mobile phone service provider is.
          Text the letter F to 32665 (FBOOK)
          fb-like-bulletWhen you receive a confirmation code, enter it into the confirmation code box.
          fb-like-bulletConfirm if you like to have the two further options active or not.
          fb-like-bulletClick next to complete the activation of your mobile phone for text/sms services.

          Once you have completed the basic set up, a dialogue box will appear giving you the options for advanced settings. These options include the following:

        • Daily Text Limit: This option allows you to control how many text you receive trough your Facebook account. This can be set to anything from 1, 5, 15, 25 or perhaps even unlimted. (please don’t forget to check with your service provider before you accrue a huge bill).
        • Notifications: Facebook can text your notifications to you as well as e-mail them should you decide to set this option. You also have the option to configured exactly which notifications are included within the Text messages.
        • Text Messages: If you have a number mobile accounts set up with your Facebook, you can actually configure what messages are sent to which mobile phone number.
        • Facebook Messages: From time to time Facebook might want to contact directly through this service. Here you can modify what Facebook can and what Facebook can’t send to your mobile phone.
        • Should you decide to Remove this service from you Facebook account, you can do so by simply clicking the Remove link next to the number you wish to remove.[/dropdown_box][dropdown_box expand_text=”Payments” show_more=”” show_less=”” start=”hide”]Payments
          payments

          With the number of interactive services that Facebook offers to their registered users constantly being on the increase, they have a built in credit & payments system.

          In basic this is considered to a “virtual currency” system. You acn use this system to make payment for any of the Facebook systems that require payment or you can pay for virtual things like games, game credits, monthly subscriptions etc. As long as the system you are making a payment to use the Facebook platform, you can make payments via Facebook.

          Facebook simply allows you to make a payment directly to your account via your debit or credit card or even paypal, these payments are then converted into “virtual credits” by Facebook and then used to make payments on your behalf.

        • Purchase History: If and when you start making purchases via your Facebook account, this section of the dashboard shows a complete history of all of your purchase history and credits. This a good method of tracking your purchases and viewing any recurring purchases you may have made.
        • Payment Methods: Just like any other form of electronic payment system, Facebook offer a variety of payment methods, Inc PayPal, credit/debit cards, your mobile phone and they recently included the option of Facebook gift cards. Once you have completed this section once, the payment method and details will be stored and recorded within the Payment Methods sections to enable you to recall the method again quickly and easily.
        • Once your details have been saved, you do have the option to remove the saved details at any time you so chose to do so. Simply Click the Remove within the Payments Methods options.[/dropdown_box][dropdown_box expand_text=”Facebook Adverts” show_more=”” show_less=”” start=”hide”]Facebook Adverts.
          Although you might expect this section to refer to how to create and set up your Facebook Adverts, this section does not cover this. Instead it actually refers to how Facebook adverts interact with your personal Timeline, configuring how and which kind of adverts Facebook can display on your Timeline. You can also configure how Facebook uses the information of you and your friends used within the adverts.

          Although publically there is actually very little known about how these adverts can interact and use your account. A review and correctly structured set up of these options can make your Facebook experience far more enjoyable. You are able to control how Third Party Ad settings use information within your account.

          advertsdashboard

          Using the Edit Third Party Settings, you can set up who does and who does not see you information through the Third Party Apps. Be sure to click Save once have made your changes.

          advertsdropdown[/dropdown_box][dropdown_box expand_text=”Deleting Your Facebook Account” show_more=”” show_less=”” start=”hide”]Deleting Your Facebook Account
          Should you decide at any time to delete your Facebook account, you information will be irretrievable. We would advise you to download a back up copy of all of your information before you delete your account. Deleting your account will permanently delete and remove all your photos, videos, status updates, friends’ connections.

          In order to delete your Facebook Account, complete the following:

          fb-like-bulletIn your browser address bar type the following: https://www.facebook.com/help/delete_account

          delete

          fb-like-bulletClick the “Delete My Account” button.
          fb-like-bulletThe Permanently delete account dialogue box appears.

          deleteconfirm

          fb-like-bulletType in your Facebook Account Password and retype the CAPTCHA code in the text box.
          fb-like-bulletClick “Okay“.

          A new one more warning box will appear, this box will state that you have the option to reactivate your account over the next 14 days. If you do not reactivate before those 14 days the account will be closed permanently.

          permdelete

          fb-like-bulletClick “Okay” again to confirm that you wish to proceed with your account being placed in temporary deactivation before deleting.[/dropdown_box]

      Book One:- Creating A Personal Timeline
      Chapter 3:- Changing Facebook Account Settings

        [dropdown_box expand_text=”Chapter 3:- Changing Facebook Account Settings” show_more=”” show_less=”” start=”hide”]No matter what you hear and where you have heard it, rest assured the likes of “Google”, “Amazon”, & even “Facebook” are tracking all of your online activity. We are all constantly creating a “digital footprint” by using online purchasing systems, creating accounts, interacting with blogs etc. In basic there is nothing wrong with a “digital footprint”, but it’s almost impossible to not have left a footprint somewhere.

        Online privacy is actually your responsibility; it is down to you alone to ensure you set up the required security to suit your needs. As with anything, you should not rely on other to organise it for you. Any online company will mainly focus their protection for you onto their shopping cart systems. Anything above and beyond that is pretty much your responsibility, it is up to you, what, who and how your information is shared, this goes especially for social network systems. By their nature they are social.[/dropdown_box]

          [dropdown_box expand_text=”3. Online Privacy” show_more=”” show_less=”” start=”hide”]Online Privacy[/dropdown_box]

        [/tab]
        [tab name=”author”]FACEBOOK 6-1 ALL IN ONE

        Course Number: 0689450

        Course Edition: 1.6

        For Software Version: FB/6

        ACKNOWLEDGEMENTS
        Project Team

        Curriculum Developer and Technical Writer: Allan Nelson: Contributing Author: Lenny Flood Jnr: Copy Editors: Kerry Flood and Allan Nelson: Reviewing Editors: Lenny Flood Snr: Layout Technicians: Allan Nelson, Lenny Flood and Dorian Hall

        Project Support

        Managing Editor: Lenny Flood Jnr: Technical Editor: Graham Lewis: Acquisition Editor: Stuart Adey

        Administration

        Directors of Content and Content Development: Allan Nelson: Directors of Design and Web Development: Allan Nelson and Lenny Flood Jnr: Manager of Office Production and Printing Materials: David Jackson, (D and B Print), Director of Business Development: Allan Nelson and Lenny Flood Snr: Instructional Design Manger: Lenny Flood: Manager of Publishing Services: David Jackson, (D and B Print).

        NOTICES

        Disclaimer: whilst Modern Marketing World takes care to ensure the accuracy and quality of these materials, we cannot guarantee their accuracy, and all materials are provided without any warranty whatsoever, including but not limited to, the implied warranties of merchantability or fitness for a particular purpose. The name used in the data files for this course is that of a fictious company. Any resemblance to current or future on-line companies is purely coincidence. We do not believe we have used anyone’s name in creating this course, but if we have, please notify us and we will make all the relevant changes in the next revision of this course.

        Trademark Notices: Modern Marketing World and the corresponding logos are trademarks and service marks of Modern Marketing World. Facebook is a trademark of Facebook Inc. All other product names and services used throughout this book are common law or registered trademarks and service marks of their respective companies. Use of their respective companies. Use of another entities product name or service in this book is for editorial purposes only. No such use, or the use of any trade name, is intended to convey endorsement or other affiliation with the book.
        Copyright © 2012 Modern Marketing World. All rights reserved. This publication or any part thereof, may not be reproduced or transmitted in any form or by any means, electronically or mechanical, including photocopying, recording, storage in an information retrieval system, or otherwise, without express written permission of

        Modern Marketing World,
        131 Crab Lane,
        Higher Blackley,
        Manchester,
        M9 8ND.
        (0161) 7214958,

        www.modernmarketingworld.com


        Unauthorised reproduction or transmission of any par of this book or materials is a violation of copyright law. If you believe that this book, related materials, or any other Modern Marketing World material are being reproduced or transmitted, please call (0161) 7214958.


        MEDIA REQUIRED FOR THIS COURSE

        There is no physical Media required for these books, although if you don’t you already have it you are going to need some form of basic, Word Processing software, a graphics editing suite.

        If you don’t already have these perhaps download and install a free trial version of Adobe Photoshop (from www.adobe.com), as this is generally accepted as the industry standard.

        If you would rather use completely free software try, OpenOffice from http://www.openoffice.org/download/

        [/tab]
        [tab name=”pref’s”]As this entire course is online based with the use your own Facebook account, there are no material preferences.[/tab]
        [tab name=”faq’s”]Frequently asked questions

        There are currently no FAQs about Facebook 6-1 All In One.


        Facebook 6-1 Questions Submitter
        [/tab]
        [end_tabset]

        
        			

    8 thoughts on “Free Facebook Training For Begininers”

    1. What a wonderful thing you have created here, everything you need to know about fb all in one place! There is so much to learn and you make it easier for everyone!

    2. WOW! That is a lot of work. Someone’s been busy. Thanks so much for the much needed help about Facebook. It is very much appreciated.

    3. Allan, this stuff is amazing! Since you were looking for comments, may I suggest that you:
      1) make this as an eBook, it’s really hard to follow right now because of the amount of information, not easy to scroll through it on a page.
      2) make this as your gift for people to opt-in to get it – it’s great information and you should really not offering completely free 🙂

      1. Morning Delia
        You have hit the nail right on the head there, that is exactly what we plan to do once we have the books completed in an online format. Not sure yet whether or not the free books will have the opt-in option or if we will attach that to next level. We were thinking about also doing each section in video format, but I am not great fan of video’s for indepth learning, constantly pausing and rewinding??? What do you think of videos for learning tools in this kind of format.

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