Social Media Marketing

The Missing Piece Of Marketing Automation That Could Change Everything

The art and science of marketing are on a collision course. Many tasks commonly performed by marketers, such as copywriting, data analysis and strategy, are at risk of being computerized in the near future. While this likely means job loss in some areas, it opens up a world of opportunity for…

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Marketing Stats Toolbox: Mapping Tablet Usage Rates By State

Properly addressing tablet users presents an interesting challenge to marketers. In Google AdWords, for instance, traffic from desktops, laptops and tablets are grouped together for the purposes of advertiser bidding. Google explains that this is due to “users’ search behavior on these…

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How Playbuzz.com Attracted 58 Million Unique Monthly Visitors Within 10 Months Of Launching

What is PlayBuzz, and how did it become successful enough to surpass BuzzFeed and Huffington Post in Facebook shares? Columnist Kelsey Libert discusses the findings of a recent analysis.

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From The White House To Shark Week: Get To Know The Discovery Channel’s Chief Communications Officer

Before leading Discovery’s corporate marketing programs, David Leavy served as the Deputy White House Secretary for Foreign Affairs.

The post From The White House To Shark Week: Get To Know The Discovery Channel’s Chief Communications Officer appeared first on Marketing Land.

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From The White House To Shark Week: Get To Know The Discovery Channel’s Chief Communications Officer

Before leading Discovery’s corporate marketing programs, David Leavy served as the Deputy White House Secretary for Foreign Affairs.

The post From The White House To Shark Week: Get To Know The Discovery Channel’s Chief Communications Officer appeared first on Marketing Land.

Please visit Marketing Land for the full article.