Tag Archives: A-From MTT

LinkedIn report: Sales tech ‘is changing the game for sellers’ (and buyers)

Buyers are now pre-qualifying sellers, as sales tech -- including LinkedIn and other social networks -- revises how the B2B game is played.

Please visit Marketing Land for the full article.

Is your demand-side platform real or fake?

How do you determine if your DSP is actually a technology company or just pretending to be one? Columnist Ratko Vidakovic shares the telltale signs to look for.

Please visit Marketing Land for the full article.

A billion reasons why loyalty marketers need customer identity

While it might seem easy to get consumers to sign up for your loyalty program, keeping them active and engaged is another story. Columnist Mike Sands explains how a a customer identity solution can help.

Please visit Marketing Land for the full article.

LiveRamp launches IdentityLink for Publishers

Participating publishers can offer Facebook-like people-based targeting on their sites.

Please visit Marketing Land for the full article.

Cedato offers Video Tech Stack for Publishers

This is the first such package by the native video provider for mid-tier site and app publishers.

Please visit Marketing Land for the full article.