Tag Archives: A-From MTT

New report: B2B digital transformation is more focused on customers than on efficiency

A new report from CPQ software provider FPX indicates more companies understand the best way to drive sales is boosting customer experience. The post New report: B2B digital transformation is more focused on customers than on efficiency appeared first on Marketing Land.

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What is identity resolution?

What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based marketing. The post What is identity resolution? appeared first on Marketing Land.

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The ad industry continues its quest toward fewer cookies and more consistent user IDs

The IAB’s DigiTrust and the Advertising ID Consortium chart different, but intersecting, paths toward the goal of an industry-wide identity resolution. The post The ad industry continues its quest toward fewer cookies and more consistent user IDs appeared first on Marketing Land.

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New Salesforce tools let marketers create mobile apps without developers

Now, marketers and admins can create and publish iOS and Android apps with pre-built components and a few clicks. The post New Salesforce tools let marketers create mobile apps without developers appeared first on Marketing Land.

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What working with tech brands taught me about the future of agencies

As brands become more tech-integrated and act more like nimble startups, agencies must provide the agility, velocity and production processes to be successful. The post What working with tech brands taught me about the future of agencies appeared first on Marketing Land.

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