Tag Archives: A-From SEL

Eight insider tips for exceptional price extensions

Price extensions show off your products alongside your ads in a carousel. Columnist and Googler Matt Lawson runs down how to make your price extensions stand out on the results page.

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Why mistakes make you a better link builder

Worried about making mistakes as a link builder? Columnist Julie Joyce describes 11 of the worst ones she's seen and discusses how making mistakes helps you build better links.

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7 reasons to enter the 2017 Landy Awards

Find out why you should be entering the competition to earn recognition for your achievements in SEO and SEM. The Search Engine Land Awards are the highest honors in search marketing.

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An easy quarterly plan for local link building

Looking to build links for your local business? In this helpful how-to piece, columnist Greg Gifford outlines his process for finding and acquiring local links.

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What marketers need to know about addressable TV and OLV

As the population ages, the folks with the spending power are more likely to watch TV in non-traditional ways. Contributor Justin Freid explains how marketers can tap into this audience with online video and addressable TV.

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