Tag Archives: Advertising

Tracking Internal Marketing Campaigns With Google Analytics


   

Editor's Note: This article is targeted at readers experienced in using Google Analytics. If you're new to Analytics, the following guide might be challenging.

Many websites use internal advertising in the form of banners or personalized product recommendations to bring additional products and services to the attention of visitors and to increase conversions and leads.

Tracking Internal Marketing Campaigns With Google Analytics

Naturally, the performance and effectiveness of internal marketing campaigns should be assessed, too, as this is one of the most powerful instruments for generating more leads, more conversions and more revenue on your website. In many cases, web analysts use Google Analytics' UTM campaign parameters to track internal advertising.

The post Tracking Internal Marketing Campaigns With Google Analytics appeared first on Smashing Magazine.

Tracking Internal Marketing Campaigns With Google Analytics


   

Editor's Note: This article is targeted at readers experienced in using Google Analytics. If you're new to Analytics, the following guide might be challenging.

Many websites use internal advertising in the form of banners or personalized product recommendations to bring additional products and services to the attention of visitors and to increase conversions and leads.

Tracking Internal Marketing Campaigns With Google Analytics

Naturally, the performance and effectiveness of internal marketing campaigns should be assessed, too, as this is one of the most powerful instruments for generating more leads, more conversions and more revenue on your website. In many cases, web analysts use Google Analytics' UTM campaign parameters to track internal advertising.

The post Tracking Internal Marketing Campaigns With Google Analytics appeared first on Smashing Magazine.

Header bidding: What marketers need to know

What is header bidding, and how does it work? Columnist Ratko Vidakovic gets into the nitty-gritty of header bidding and explains the benefits for advertisers.

Please visit Marketing Land for the full article.

Social Ad Spend Surpasses Television: New Research

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Is your company wondering where to allocate its advertising budget? Are you on the fence about whether jumping into social media advertising is worth it? New research shows that for the first time, digital and social media ad spending has surpassed that of TV. Marketers everywhere may revisit their strategies, leading to big changes in [...]

This post Social Ad Spend Surpasses Television: New Research first appeared on .
- Your Guide to the Social Media Jungle

How to Use Twitter Cards for Business

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Are you maximizing your Twitter marketing exposure? Have you heard of Twitter cards? Twitter cards help you attract more attention in the news feed, mine valuable analytics, and get better results from your ads. In this article, you’ll discover how to use Twitter cards to enhance your exposure. #1: Twitter Cards for Your Website First, [...]

This post How to Use Twitter Cards for Business first appeared on .
- Your Guide to the Social Media Jungle