Tag Archives: Augmented & Virtual Reality

Verizon Media survey on 5G: Consumers expect better AR and video

Advertisers are anticipating new creative formats, better location-based targeting and better access to quality data. The post Verizon Media survey on 5G: Consumers expect better AR and video appeared first on Marketing Land.

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How to keep PPC accounts healthy when using automation

Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the role of the PPC pro has to evolve just as rapidly. Optmyzr co-founder Fred Vallaeys recently encapsulated the new roles humans will play in...

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Chevron storytelling uses purposeful immersive experiences to engage stakeholders

While a brand like Chevron may not seem an obvious choice for immersive experiences, they found success using AR and VR to explain key Chevron narratives. The post Chevron storytelling uses purposeful immersive experiences to engage stakeholders appeared first on Marketing Land.

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Expedia-owned vacation sites HomeAway, VRBO now provide unified virtual tours

Using spherical photos from any supported source, the sites convert them to a single file format and user interface. The post Expedia-owned vacation sites HomeAway, VRBO now provide unified virtual tours appeared first on Marketing Land.

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Nat Geo and Verizon’s Oath programmatically place ads in VR for ‘Mars’ series

The ads -- a static image and a video trailer -- display inside VR environments, the first commercial use for a capability Oath announced last summer. The post Nat Geo and Verizon’s Oath programmatically place ads in VR for ‘Mars’ series appeared first on Marketing Land.

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