Tag Archives: Branding

37% of consumers say ads placed next to offensive content impact brand perception

A new survey from The CMO Council reveals how negative ad experiences influence the way consumers think about brands.

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How AI is disrupting major industries

  Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in fear of their metallic overlords. Or two, a utopian futurist society where humans are freed from mundane labor and complex challenges are solved by...

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Hey, CMOs: Who owns your brand?

Columnist Chandar Pattabhiram discusses the power of cultivating a "tribal" feeling within a brand's community, which can drive customers to action and advocacy.

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The robots who will warm your heart — and drive your branding

Columnist David Rodnitzky looks into the future of branding in a world that's being increasingly dominated by AI, machine learning and other tech.

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About.com changes name to Dotdash to complete year-long rebrand

Cue Jay-Z’s “Public Service Announcement,” because About.com is finally ready to reintroduce itself.

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