Tag Archives: Channel: Analytics & Conversion

Identifying top analytics talent in a competitive environment

Are you searching for the right candidate to fill a marketing analytics role? Columnist Nick Iyengar says you shouldn't focus on what they know about the tools, but instead take a look at their soft skills.

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Google Analytics rolling out ‘ask a question’ to get answers instantaneously

With natural language, users can quickly get data without having to dig for it from both desktop and Google Analytics' mobile apps.

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How to ask survey questions of liars and pretenders

It's easy enough to use a survey to test out a website or campaign, but how do you know if the answers you get are truthful? Columnist Brian Massey helps you weed out the pretenders among your participants.

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How to inject urgency into your product pages

Hurry! Act now! Contributor Ben Jacobson shares five ways to instill a sense of urgency into your content to increase your conversion rate.

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AppsFlyer makes its attribution data more transparent

This Agency Transparency solution, the company says, is the first to offer easy access to this kind of detailed data for brands.

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