Tag Archives: Channel: Display Advertising

Report: Native ad buying surges 74%, programmatic slips 12%

Brand safety concerns are seen as cause of programmatic decline.

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The 7 rules of respectful marketing

As more people implement ad blockers and brand safety takes on new urgency, columnist Lewis Gersh discusses how brands can put the customer experience front and center.

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The state of mobile ad blocking: what the internet giants are doing to prevent (or enable) it

A look at how Apple, Facebook, Google and others are addressing user frustrations with mobile experiences and adoption of mobile ad blockers.

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Attributing affiliate value: Looking beyond consumer journey position

Columnist James Collins takes a look at how you can get the most out of your data to improve your affiliate marketing performance.

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IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms

The standard is meant to let in-app ad creators "write once, run anywhere." The latest version offers new functionality.

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