Tag Archives: Channel: Martech: Advertising

Lucidity’s new report shows a successful field test for blockchain-based ad optimization

The results indicate high levels of fraud and waste in the system, but large lifts for campaigns that optimize for authenticated inventory and providers. The post Lucidity’s new report shows a successful field test for blockchain-based ad optimization appeared first on Marketing Land.

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Adjust unveils a new standard to combat fraudulent ad clicks

Called Click Validation Through Proof of Impression, it ties an ID in the ad impression to an ID in the ad click, and it is being adopted by a range of ad tech firms. The post Adjust unveils a new standard to combat fraudulent ad clicks appeared first on Marketing Land.

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LiveRamp gives advertisers a way to target users across all of their CTV interactions

The platform has extended its identity resolution capabilities to include OTT and digital TV users. The post LiveRamp gives advertisers a way to target users across all of their CTV interactions appeared first on Marketing Land.

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Know your options: Identity resolution beyond the walled gardens

Bringing together the separate data sets for customers and prospects may be essential, but brands have differing needs -- and therefore different solutions. The post Know your options: Identity resolution beyond the walled gardens appeared first on Marketing Land.

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Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation

DoubleVerify identified an Ads.txt exploit that could have cost advertisers millions. The post Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation appeared first on Marketing Land.

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