Tag Archives: Channel: Martech: Analytics & Data

Consumers receptive to mobile ads while watching TV, before bed

Aki Technologies' survey also found a generational shift in how consumers pay attention to ads. The post Consumers receptive to mobile ads while watching TV, before bed appeared first on Marketing Land.

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What is identity resolution?

What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based marketing. The post What is identity resolution? appeared first on Marketing Land.

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Here’s why you should take a deep dive into data to optimize your conversions

A thorough audit of tracking tools can improve your CRO framework because knowing your platform will help you think about how to best use it for your specific business strategy. The post Here’s why you should take a deep dive into data to optimize your conversions appeared first on Marketing...

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Catalina adds first attribution tracking service

The shopper data firm can now track the impact of digital ads on product sales and buyer behavior, down to UPC barcodes. The post Catalina adds first attribution tracking service appeared first on Marketing Land.

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Akamai buys identity provider Janrain

With Gigya now owned by SAP, marketers will deal with the two main, formerly independent identity providers as part of complementary ecosystems. The post Akamai buys identity provider Janrain appeared first on Marketing Land.

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