Tag Archives: Channel: Martech: Analytics & Data

LiveRamp launches IdentityLink for Publishers

Participating publishers can offer Facebook-like people-based targeting on their sites.

Please visit Marketing Land for the full article.

To understand customers, first you need to understand their Device Graphs

Cross-device identity has become an essential foundation for ad and marketing targeting.

Please visit Marketing Land for the full article.

An intervention on marketing’s dysfunctional relationship with data

If it feels like you have a dysfunctional relationship with data, you're not alone. Columnist Joshua Reynolds discusses the data challenges marketers face and offers a step-by-step “relationship tune-up” guide.

Please visit Marketing Land for the full article.

A deep dive into online-to-in-store attribution

Columnist Michael Della Penna walks you through the various methodologies used to understand the impact of impressions on in-store visits and how they affect campaigns.

Please visit Marketing Land for the full article.

Five indicators of whether you’re doing everything you should with your business’s data

You think you're doing pretty well until a colleague comes back from a conference spouting buzzwords and asking questions. Columnist Jeff Allen gets past the hype and reveals the key questions you should be asking about your company's data practices.

Please visit Marketing Land for the full article.