Tag Archives: Channel: Martech: Management

New report: B2B digital transformation is more focused on customers than on efficiency

A new report from CPQ software provider FPX indicates more companies understand the best way to drive sales is boosting customer experience. The post New report: B2B digital transformation is more focused on customers than on efficiency appeared first on Marketing Land.

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How are marketers using IoT in 2019?

Tell us your IoT plans in our short poll; we'll share the answers in a future story. The post How are marketers using IoT in 2019? appeared first on Marketing Land.

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Gartner: What the post-disruptive marketing landscape will look like

The research firm predicts the fall of CX as top priority, the advantages of user-controlled data, the automated generation of content at scale and a cutback in marketing analytics. The post Gartner: What the post-disruptive marketing landscape will look like appeared first on Marketing Land.

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Marketers react to Gartner finding: Martech spending now exceeds staff costs

A recent report by the research firm indicates that a corner may have been turned for marketing budgets. The post Marketers react to Gartner finding: Martech spending now exceeds staff costs appeared first on Marketing Land.

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Reaching global equilibrium: The value of consent and user preference

While consent is core to operating ethically, it is crucial not to forget about user experience. The post Reaching global equilibrium: The value of consent and user preference appeared first on Marketing Land.

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