Tag Archives: Channel: Martech: Marketing

A billion reasons why loyalty marketers need customer identity

While it might seem easy to get consumers to sign up for your loyalty program, keeping them active and engaged is another story. Columnist Mike Sands explains how a a customer identity solution can help.

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Will People-Based Marketing take over?

Maybe, but first let’s define what it is.

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Rented media: When paid and owned media combine

As the lines between martech and ad tech continue to blur, owned media and paid media are intersecting. Contributor Victor Wong points to social, email and web presence channels as highlighting the trend.

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How marketers can finally bring the ‘personal’ to personalization

Contributor Peter Cassidy believes the intelligence and automation of machine learning can arm marketers with the ability to connect with consumers on a personal level.

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Martech 2017: The four biggest trends so far this year

What's been happening in martech in 2017? Intelligence, Transparency, The Experience and Going Beyond Computers.

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