Tag Archives: Channel: Martech: Marketing

Optimizely lets marketers create ideas and access experiment data through new Slack integration

The testing platform's new link with the popular collaboration tool aims to bring Optimizely's capabilities into users' daily workflows. The post Optimizely lets marketers create ideas and access experiment data through new Slack integration appeared first on Marketing Land.

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Marketers can now employ Watson in any cloud or location

IBM announces the availability of the powerful AI service for on-premises, private clouds, hybrid clouds or other environments beyond its own platform. The post Marketers can now employ Watson in any cloud or location appeared first on Marketing Land.

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Verizon Media survey on 5G: Consumers expect better AR and video

Advertisers are anticipating new creative formats, better location-based targeting and better access to quality data. The post Verizon Media survey on 5G: Consumers expect better AR and video appeared first on Marketing Land.

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How could Facebook’s use of blockchain affect marketing and advertising?

The social giant’s recent aqui-hire of a blockchain startup’s team is another demonstration of its interest in cryptocurrency, shared ledgers and smart contracts. The post How could Facebook’s use of blockchain affect marketing and advertising? appeared first on Marketing Land.

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New survey: Consumers are texting to businesses that aren’t set up to respond

The report, by texting solution provider Zipwhip, surveyed consumers and businesses about their attitudes toward this 25-year-old, omnipresent cell phone tech. The post New survey: Consumers are texting to businesses that aren’t set up to respond appeared first on Marketing Land.

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