Tag Archives: content marketing

25 promotion tactics to ensure people actually see your content

So you have high-quality content. That doesn't mean much if it doesn't reach an audience. Columnist Blaise Lucey shares 25 ways to get people to take notice of your content.

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Most marketers unhappy with localization efforts, but fail to invest in necessary resources

The CMO council found 75% of marketers invest less than 10% of budgets in localization needs, even though 63% are unsatisfied with efforts.

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5 reasons to create content outside your niche

It's time to step out of your content comfort zone. Columnist Andrea Lehr explains why exploring ideas outside of your core focus can be an effective content marketing strategy.

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Learning to use content management martech is biggest educational need for marketers

Content Marketing Institute's latest survey aims to better understand how content marketers are managing their content strategy.

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Branded storytelling: Capitalizing on moments that matter

It's not enough for your brand to be in the right place at the right time. Contributor Peter Minnium shares tips on how to craft meaningful branded stories that will connect with consumers.

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