Tag Archives: Display Advertising: Ad Fraud

The 7 rules of respectful marketing

As more people implement ad blockers and brand safety takes on new urgency, columnist Lewis Gersh discusses how brands can put the customer experience front and center.

Please visit Marketing Land for the full article.

TAG launches tool to help keep ads off apps that pirate content

Trade group members will be able to integrate the tool into their own systems to keep violating apps out of the ad supply chain.

Please visit Marketing Land for the full article.

IAB Tech Lab issues final ads.txt specs to authenticate verified digital ad sellers

The initiative aims to give publishers and buyers a simple way to identify authorized sellers and help eliminate inventory fraud.

Please visit Marketing Land for the full article.

Innovid now screens inventory for HTML5 video ads for the first time

As Flash ads face their final fadeout, the video ad platform is working with authentication service DoubleVerify to keep away fraudulent or brand-hostile pages.

Please visit Marketing Land for the full article.

On the internet, advertisers want to know if you’re really a dog

In the last century, a famous cartoon illustrated the central reason behind people-based marketing, ad transparency and anti-fake news.

Please visit Marketing Land for the full article.