Tag Archives: Display Advertising: Ad Fraud

IAB names direct-to-consumer brand to board seat for first time

The trade group also unveiled research on direct-to-consumer brands' impact on marketing, advertising and consumer engagements. The post IAB names direct-to-consumer brand to board seat for first time appeared first on Marketing Land.

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Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation

DoubleVerify identified an Ads.txt exploit that could have cost advertisers millions. The post Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation appeared first on Marketing Land.

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Feds take down international hacker ring that cost advertisers millions

What you should know about the dismantling 3ve and Methbot botnets. The post Feds take down international hacker ring that cost advertisers millions appeared first on Marketing Land.

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Facebook passes key hurdle in MRC viewability reporting audit

The MRC is reviewing how Facebook and Instagram handle data that it passes to its third-party vendors and how those vendors ultimately report on its viewability. The post Facebook passes key hurdle in MRC viewability reporting audit appeared first on Marketing Land.

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Our wake-up call to improve an industry

If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down the challenges of our industry and responding with innovation because we believe call-based leads are the truest form of performance marketing. Soleo matches...

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