Tag Archives: Display Advertising

Navigating the programmatic turn in content distribution

As programmatic becomes a viable means of distributing branded content, columnist Chuck Moran discusses the risks involving brand safety, viewability and verification and how brands can prepare.

Please visit Marketing Land for the full article.

LiveRamp launches IdentityLink for Publishers

Participating publishers can offer Facebook-like people-based targeting on their sites.

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The 7 rules of respectful marketing

As more people implement ad blockers and brand safety takes on new urgency, columnist Lewis Gersh discusses how brands can put the customer experience front and center.

Please visit Marketing Land for the full article.

Google enables YouTube remarketing audiences for RLSA to retarget video viewers in search

The option expands data sharing between the two channels.

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The state of mobile ad blocking: what the internet giants are doing to prevent (or enable) it

A look at how Apple, Facebook, Google and others are addressing user frustrations with mobile experiences and adoption of mobile ad blockers.

Please visit Marketing Land for the full article.