Tag Archives: Display Advertising

Agencies, brands see big potential for OTT, cross-device measurement in 2019

IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers' minds. The post Agencies, brands see big potential for OTT, cross-device measurement in 2019 appeared first on Marketing Land.

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Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on

Google has been working with IAB Europe on the updates, which will incorporate new tech and policy features. The post Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on appeared first on Marketing Land.

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LiveRamp gives advertisers a way to target users across all of their CTV interactions

The platform has extended its identity resolution capabilities to include OTT and digital TV users. The post LiveRamp gives advertisers a way to target users across all of their CTV interactions appeared first on Marketing Land.

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IAB names direct-to-consumer brand to board seat for first time

The trade group also unveiled research on direct-to-consumer brands' impact on marketing, advertising and consumer engagements. The post IAB names direct-to-consumer brand to board seat for first time appeared first on Marketing Land.

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Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation

DoubleVerify identified an Ads.txt exploit that could have cost advertisers millions. The post Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation appeared first on Marketing Land.

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