Tag Archives: E-Commerce

The impact of intermediaries: How brands can close the gap between themselves and consumers

As millennials and Gen Z shoppers shape the future of retail, contributor Davor Sutija explains why brands need to embrace technologies that will help them keep pace and bridge the digital gap.

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Why data is at the center of leadership shakeups in retail

Should merchandising and marketing fall under the same umbrella in the new retail paradigm? Contributor Rohit Gupta says yes, explaining how increasing access to data is transforming how retailers can respond to consumers.

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Amazon’s new Spark social feed wants to be ‘Instagram for products’

New offering from the e-commerce giant is a pragmatic and creative move.

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Winning strategies for product pages: Improving findability and buyability

As more consumers turn to Google and Amazon for their product searches, columnist Andrew Waber offers tips on how to increase the findability and buyability of a brand's products.

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Three ways local businesses can survive the on-demand threat

How worried should brick-and-mortar businesses be about companies like Amazon? Columnist Adam Dorfman weighs in with some thoughts on how local players can stay competitive.

Please visit Marketing Land for the full article.