Tag Archives: Features & Analysis

To deliver connected experiences, Xerox CMO constantly evaluates brand’s marketing tools

Xerox CMO Toni Clayton-Hine shares how her brand uses martech to connect the dots throughout the customer journey.

Please visit Marketing Land for the full article.

Northwestern Mutual’s first ever CMO is focused on creating a data-driven marketing strategy

Get to Know Northwestern Mutual Chief Marketing Officer Aditi Gokhale.

Please visit Marketing Land for the full article.

Ceridian CMO says internal communications are key to branding through an acquisition

CMO Kristina Cleary shares the branding strategy that drove Ceridian's acquisition of Dayforce in 2012.

Please visit Marketing Land for the full article.

More C-suite titles join the upper ranks as CEOs make growth & digital transformation their top priority

Erica Seidel, founder of executive recruiting firm The Connective Good, says expansion of C-level roles reflects a growing professionalism and specialization among business leaders.

Please visit Marketing Land for the full article.

ESL’s CMO focuses brand refresh on the esports company’s compelling founding story

Get to Know: ESL CMO Rodrigo Samwell

Please visit Marketing Land for the full article.