Tag Archives: Google: Display Advertising

Google shows off its VR advertising concept

With the VR ad format still very much in the experimental phase, Google is looking to work with developers on testing it.

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7 things marketers need to know about Google’s Smart display campaigns, direct from Google

Google rolled out Smart display campaigns in April. Columnist and Googler Matt Lawson answers some FAQs about these automated display campaigns.

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Timeline: Google’s ongoing efforts to address brand safety on YouTube

Addressing brand safety took on a new urgency after an advertiser revolt this spring. Here's the rundown of what the company has done to address advertiser concerns.

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37% of consumers say ads placed next to offensive content impact brand perception

A new survey from The CMO Council reveals how negative ad experiences influence the way consumers think about brands.

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Google confirms it will start blocking ‘annoying’ ads on Chrome next year

A new report will notify publishers when ads on their sites don't meet the Better Ads Standards and enable them to take action before ads are blocked on their sites.

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