Tag Archives: How To Guides: Retail Marketing

The impact of intermediaries: How brands can close the gap between themselves and consumers

As millennials and Gen Z shoppers shape the future of retail, contributor Davor Sutija explains why brands need to embrace technologies that will help them keep pace and bridge the digital gap.

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Winning strategies for product pages: Improving findability and buyability

As more consumers turn to Google and Amazon for their product searches, columnist Andrew Waber offers tips on how to increase the findability and buyability of a brand's products.

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No longer brick-and-mortar vs. online retail: Customers view a ‘single lens’

Despite the ease of online shopping, consumers still crave the tactile experience of physical stores. Columnist Allan Haims explains how retailers can unify their channel strategies and take a best-of-both-worlds approach.

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When it comes to building brand infatuation, easy does it

What are consumers' favorite brands doing right? Columnist Mike Sands says it's all about using customer data and identity to make customers' lives easier.

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Four ways brands can boost retail channel sales through content

In an overcrowded e-commerce marketplace, how do you make your brand stand out for consumers? Contributor Adri Nowell shares four tips to help you increase online sales on your retail partner websites.

Please visit Marketing Land for the full article.