Tag Archives: Interviews

Peloton Cycle & Mizzen+Main share their online retail strategies for Black Friday & Cyber Monday

According to Adobe, online retailers will generate more than $19 billion in revenue this holiday weekend.

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To deliver connected experiences, Xerox CMO constantly evaluates brand’s marketing tools

Xerox CMO Toni Clayton-Hine shares how her brand uses martech to connect the dots throughout the customer journey.

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Northwestern Mutual’s first ever CMO is focused on creating a data-driven marketing strategy

Get to Know Northwestern Mutual Chief Marketing Officer Aditi Gokhale.

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SmartCommerce brings the impulse-buying experience online for CPG brands this holiday season

Jennifer Silverberg, SmartCommerce CEO, asks, If a brand makes a you want something online, why wouldn't they create an easy path to purchase it?

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Ceridian CMO says internal communications are key to branding through an acquisition

CMO Kristina Cleary shares the branding strategy that drove Ceridian's acquisition of Dayforce in 2012.

Please visit Marketing Land for the full article.