Tag Archives: marketing automation

Most marketers unhappy with localization efforts, but fail to invest in necessary resources

The CMO council found 75% of marketers invest less than 10% of budgets in localization needs, even though 63% are unsatisfied with efforts.

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Learning to use content management martech is biggest educational need for marketers

Content Marketing Institute's latest survey aims to better understand how content marketers are managing their content strategy.

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Blueshift’s AI helps platform focus on individuals and continuous journeys

The personalization platform is employing its AI to better respond to specific customers and would-be customers.

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How AI is disrupting major industries

  Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in fear of their metallic overlords. Or two, a utopian futurist society where humans are freed from mundane labor and complex challenges are solved by...

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