Tag Archives: marketing automation

Agencies, brands see big potential for OTT, cross-device measurement in 2019

IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers' minds. The post Agencies, brands see big potential for OTT, cross-device measurement in 2019 appeared first on Marketing Land.

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Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on

Google has been working with IAB Europe on the updates, which will incorporate new tech and policy features. The post Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on appeared first on Marketing Land.

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Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation

DoubleVerify identified an Ads.txt exploit that could have cost advertisers millions. The post Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation appeared first on Marketing Land.

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Why ARF thinks marketers should reconsider their personalization strategy

'We've taken targeting too far in terms of effectiveness and ethics,' says the CEO of the non-profit research org. The post Why ARF thinks marketers should reconsider their personalization strategy appeared first on Marketing Land.

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How to keep PPC accounts healthy when using automation

Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the role of the PPC pro has to evolve just as rapidly. Optmyzr co-founder Fred Vallaeys recently encapsulated the new roles humans will play in...

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