Tag Archives: Marketing Strategies Column

No such thing as a free launch: A launch marketing checklist for multilocation businesses

Launching in a new city can be rewarding... or a massive flop. Columnist Megan Hannay outlines tips to help you build trust with your new audience and turn a potentially lackluster launch into a successful one.

Please visit Marketing Land for the full article.

Overcoming the summertime sales drought: Have you watered your leads?

Just because it's the lazy days of summer, it doesn't mean it's time to put your marketing efforts on the back burner. Contributor Seth Price outlines five ways to step up your lead nurturing during the summer months.

Please visit Marketing Land for the full article.

In the debate over net neutrality, make some noise

As the battle over net neutrality heats up, columnist James Green chips away at some misconceptions about the regulations to help you understand what's at stake for advertisers.

Please visit Marketing Land for the full article.

Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searches

In the third and final installment of her three-part series on marketing American-made products, columnist Dianna Huff discusses how manufacturers can most effectively utilize SEO, SEM and other channels for B2B marketing.

Please visit Marketing Land for the full article.

Takeaways for marketers from a conversation with Coke’s chief technologist

Columnist Rob Rasko chats with Alan Boehme, CTO of Coca-Cola, about how the soft drink giant is evolving technologically by creating a bridge between their company and the entrepreneurial community.

Please visit Marketing Land for the full article.