Tag Archives: Marketing Tools: Analytics

LiveRamp launches IdentityLink for Publishers

Participating publishers can offer Facebook-like people-based targeting on their sites.

Please visit Marketing Land for the full article.

To understand customers, first you need to understand their Device Graphs

Cross-device identity has become an essential foundation for ad and marketing targeting.

Please visit Marketing Land for the full article.

8 major Google ranking signals in 2017

  It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can get daunting if you’re a just regular human with 24 hours in a day. Luckily, SEO isn’t about getting every tiny thing right; it’s about getting...

Please visit Marketing Land for the full article.

AppsFlyer makes its attribution data more transparent

This Agency Transparency solution, the company says, is the first to offer easy access to this kind of detailed data for brands.

Please visit Marketing Land for the full article.

Startup Acquired launches new platform for managing mobile app install campaigns

The company says this is the first to ‘allow advertisers to act where their data is.’

Please visit Marketing Land for the full article.