Tag Archives: Marketing Tools

‘Amazon Moments’ tool gives brands new way to build, deliver loyalty campaigns

Marketers will be able to use the self-service API platform to create reward programs that drive user actions across apps and websites. The post ‘Amazon Moments’ tool gives brands new way to build, deliver loyalty campaigns appeared first on Marketing Land.

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Optimizely lets marketers create ideas and access experiment data through new Slack integration

The testing platform's new link with the popular collaboration tool aims to bring Optimizely's capabilities into users' daily workflows. The post Optimizely lets marketers create ideas and access experiment data through new Slack integration appeared first on Marketing Land.

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Brightcove to buy video ad tech platform Ooyala for $15 million

Brightcove CEO says the deal will immediately grow the company's global workforce and accelerate its ability to deliver deeper support for customers. The post Brightcove to buy video ad tech platform Ooyala for $15 million appeared first on Marketing Land.

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LinkedIn adds custom list sharing, Salesforce tie-in to Sales Navigator

LinkedIn will now let sales reps share the lead and account lists they create with team members. The post LinkedIn adds custom list sharing, Salesforce tie-in to Sales Navigator appeared first on Marketing Land.

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Agencies, brands see big potential for OTT, cross-device measurement in 2019

IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers' minds. The post Agencies, brands see big potential for OTT, cross-device measurement in 2019 appeared first on Marketing Land.

Please visit Marketing Land for the full article.