Tag Archives: Marketing

Tracking Internal Marketing Campaigns With Google Analytics


   

Editor's Note: This article is targeted at readers experienced in using Google Analytics. If you're new to Analytics, the following guide might be challenging.

Many websites use internal advertising in the form of banners or personalized product recommendations to bring additional products and services to the attention of visitors and to increase conversions and leads.

Tracking Internal Marketing Campaigns With Google Analytics

Naturally, the performance and effectiveness of internal marketing campaigns should be assessed, too, as this is one of the most powerful instruments for generating more leads, more conversions and more revenue on your website. In many cases, web analysts use Google Analytics' UTM campaign parameters to track internal advertising.

The post Tracking Internal Marketing Campaigns With Google Analytics appeared first on Smashing Magazine.

Tracking Internal Marketing Campaigns With Google Analytics


   

Editor's Note: This article is targeted at readers experienced in using Google Analytics. If you're new to Analytics, the following guide might be challenging.

Many websites use internal advertising in the form of banners or personalized product recommendations to bring additional products and services to the attention of visitors and to increase conversions and leads.

Tracking Internal Marketing Campaigns With Google Analytics

Naturally, the performance and effectiveness of internal marketing campaigns should be assessed, too, as this is one of the most powerful instruments for generating more leads, more conversions and more revenue on your website. In many cases, web analysts use Google Analytics' UTM campaign parameters to track internal advertising.

The post Tracking Internal Marketing Campaigns With Google Analytics appeared first on Smashing Magazine.

Snapchat Stories vs. Instagram Stories: Which Is Best for Your Content

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Which is best for you: Snapchat Stories or Instagram Stories? Understanding the unique differences and capabilities of stories on Snapchat and Instagram can help you determine where to invest your marketing time. In this article, you’ll discover the differences between Instagram Stories and Snapchat Stories. #1: How Content Posts Differ Snapchat lets you share your [...]

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- Your Guide to the Social Media Jungle

8 Snapchat Content Ideas That Your Fans Will Love

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Do you want to use Snapchat? Are you struggling to come up with content ideas? In this article, you’ll discover eight ways to create Snapchat content that brings your account to life. #1: Do a “10 Snap Questions” Interview For this content hack, interview people one 10-second snap at a time. The “10 snap questions” [...]

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- Your Guide to the Social Media Jungle

How to Get Your Business on Snapchat in Four Steps

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Do you want to use Snapchat for business? Are you wondering how to get your business started on Snapchat? Creating a Snapchat marketing plan helps ensure you’ll gain a significant return on the amount of time you invest in the platform. In this article, you’ll discover a four-step plan to get your business started on [...]

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- Your Guide to the Social Media Jungle