Tag Archives: Martech Column

Cybersecurity for marketers: Teamwork is key to protect data

Marketing teams should regularly reevaluate how they approach cybersecurity and work in tandem with their IT department, especially during third-party mergers and acquisitions. The post Cybersecurity for marketers: Teamwork is key to protect data appeared first on Marketing Land.

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Cybersecurity for marketers: Teamwork is key to protect data

Marketing teams should regularly reevaluate how they approach cybersecurity and work in tandem with their IT department, especially during third-party mergers and acquisitions. The post Cybersecurity for marketers: Teamwork is key to protect data appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Here’s why marketers should care about Microsoft’s Cortana

With Microsoft's focus on voice for enterprises, marketers need to understand how to adopt voice technology with customers, employees and stakeholders. The post Here’s why marketers should care about Microsoft’s Cortana appeared first on Marketing Land.

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The digital natives are restless

Columnist Lewis Gersh looks at the innovative ways digitally native vertical brands are creating “tactile extensions” to further their reach. The post The digital natives are restless appeared first on Marketing Land.

Please visit Marketing Land for the full article.

3 reasons chatbots are transforming the automotive industry

By automating the research and discovery processes, chatbots empower customers with an on-demand, personalized experience, 24/7. The post 3 reasons chatbots are transforming the automotive industry appeared first on Marketing Land.

Please visit Marketing Land for the full article.