Tag Archives: Martech Column

2017: The year identity changed everything

Columnist Mike Sands takes a look back at this year's notable events in digital advertising and examines the underlying theme of identity that's transforming brands.

Please visit Marketing Land for the full article.

CMOs should be measured by their results, not their spend

Columnist Joe Hyland believes the most successful CMOs aren't the ones who spend the most money; they're the ones who invest in sophisticated martech stacks that produce big returns on revenue in the long term.

Please visit Marketing Land for the full article.

CMOs should be measured by their results, not their spend

Columnist Joe Hyland believes the most successful CMOs aren't the ones who spend the most money; they're the ones who invest in sophisticated martech stacks that produce big returns on revenue in the long term.

Please visit Marketing Land for the full article.

How to increase database integrity to crush your 2018 targets

As you start planning your budgets and targets for the coming year, data will be front and center. Columnist Scott Vaughan shares four strategies to help you commit to a data integrity plan in 2018.

Please visit Marketing Land for the full article.

Here’s what marketers really want for Christmas: 3 tips for building a better approach to data

Getting the most out of your data is on every marketer's wish list this year. Contributor Stefan Benndorf discusses ways to get your analytics infrastructure in tip-top shape for 2018.

Please visit Marketing Land for the full article.