Tag Archives: Martech Column

Why your media decisions matter for campaign location attribution

Vendors may seem to hold all the cards for location-based campaign measurement, but contributor Gladys Kong explains how your media buys have a substantial influence. The post Why your media decisions matter for campaign location attribution appeared first on Marketing Land.

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Unlocking higher marketing ROI with unified measurement: A step-by-step approach

Contributor Rex Briggs outlines a process for finding a competitive advantage through unified measurement. The post Unlocking higher marketing ROI with unified measurement: A step-by-step approach appeared first on Marketing Land.

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Managing martech relationships: Partnerships and agility in marketing

Putting your martech strategy in place requires much more than technological know-how. Contributor Andy Betts explains how to forge partnerships both internally and externally. The post Managing martech relationships: Partnerships and agility in marketing appeared first on Marketing Land.

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Augmented reality games: Will this summer’s releases be booms or busts?

Contributor Adam Dorfman tells marketers what they need to know and how they might benefit from the upcoming launches of four AR games. The post Augmented reality games: Will this summer’s releases be booms or busts? appeared first on Marketing Land.

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