Tag Archives: Martech Column

Don’t worry, marketers. Robots won’t replace you… yet.

Robots aren't taking over marketing quite yet. But columnist Joe Hyland says if you want to save your job from AI, you need to make a human connection and climb up the marketing ladder.

Please visit Marketing Land for the full article.

Don’t worry, marketers. Robots won’t replace you… yet.

Robots aren't taking over marketing quite yet. But columnist Joe Hyland says if you want to save your job from AI, you need to make a human connection and climb up the marketing ladder.

Please visit Marketing Land for the full article.

3 ways intent data is getting better for B2B marketers

Columnist Peter Isaacson explains how AI technologies and intent-level data are helping B2B marketers better understand their prospects and customers to stay ahead of the competition.

Please visit Marketing Land for the full article.

Navigating the programmatic turn in content distribution

As programmatic becomes a viable means of distributing branded content, columnist Chuck Moran discusses the risks involving brand safety, viewability and verification and how brands can prepare.

Please visit Marketing Land for the full article.

Look internally to achieve external marketing impact and better results

Don't focus all your marketing efforts on external customers and stakeholders. Columnist Scott Vaughan explains how stepping up your internal communications will boost your marketing results.

Please visit Marketing Land for the full article.