Tag Archives: MarTech Conference

Registration for MarTech is open!

MarTech returns to the West Coast on April 23-25 with martech experts, awesome keynotes and an expanded Expo Hall experience that drops you directly into the center of the martech landscape! As the industry matures, 2018 brings more change and innovation. Increasing martech adoption is impacting...

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Scott Brinker: Marketing is now customer experience’s champion

Our MarTech Conference chairperson reflects on how Marketing is following the transformational path of IT.

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The rise of the customer data platform as marketing’s ‘central nervous system’

Marketers finding success and efficiency from a centralized customer data center emerged as a theme at the MarTech Conference in Boston.

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For Staples, it’s no longer just about office supplies

These days, even the place where you get printer ink and paper clips -- or smartphones -- wants more. It wants a relationship.

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What’s better than a marketing tech stack? Your marketing org stack

We’ve been running running The Stackies at chiefmartec.com for three years now, inviting marketers to send in a single slide that visually illustrates their marketing tech stack. It’s evolved into an awards program and a drive for charity (the last Stackies program raised $7,800 for Girls Who...

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