Tag Archives: Mobile Marketing

The most brand-safe app category is not what you’d expect

When it comes to advertising, mobile games are both brand-safe and extremely effective. Contributor Andrew Dubatowka explains why.

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Move over millennials, Gen-Z now the largest single population segment

According to Nielsen data, Gen-Z is now 26 percent of the population.

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4 things missing in your app that are costing you users

How do you stop users from abandoning your app? Columnist Polly Alluf shares four tactics that will help turn things around and keep your users engaged.

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The state of mobile ad blocking: what the internet giants are doing to prevent (or enable) it

A look at how Apple, Facebook, Google and others are addressing user frustrations with mobile experiences and adoption of mobile ad blockers.

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IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms

The standard is meant to let in-app ad creators "write once, run anywhere." The latest version offers new functionality.

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