Tag Archives: Programmatic Advertising & Media Buying

Navigating the programmatic turn in content distribution

As programmatic becomes a viable means of distributing branded content, columnist Chuck Moran discusses the risks involving brand safety, viewability and verification and how brands can prepare.

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LiveRamp launches IdentityLink for Publishers

Participating publishers can offer Facebook-like people-based targeting on their sites.

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The 7 rules of respectful marketing

As more people implement ad blockers and brand safety takes on new urgency, columnist Lewis Gersh discusses how brands can put the customer experience front and center.

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IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms

The standard is meant to let in-app ad creators "write once, run anywhere." The latest version offers new functionality.

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TAG launches tool to help keep ads off apps that pirate content

Trade group members will be able to integrate the tool into their own systems to keep violating apps out of the ad supply chain.

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