Tag Archives: Publishers

How to protect yourself against ad fraud

Columnist Ratko Vidakovic walks through steps that marketers should take to protect themselves and their ad budgets against fraud.

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Who Should Be Responsible For Stopping Programmatic Ad Fraud?

Columnist Ratko Vidakovic lays out the players in the programmatic ad ecosystem and examines who should be held responsible for preventing ad fraud.

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Why Programmatic Advertising Fraud Exists

Columnist Ratko Vidakovic delves into the many faces of ad fraud and the underlying reasons why it exists in the first place.

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The Many Faces Of Programmatic Ad Fraud

Columnist Ratko Vidakovic walks you through the various types of ad fraud to give you a better understanding of what marketers are up against.

Please visit Marketing Land for the full article.

Navigating The Modern Ad Serving Stack, Part 2: Programmatic Direct

What if you could automate the drudgery of direct buys while retaining the benefits of running directly on the publisher's ad server? Columnist Ratko Vidakovic explains "programmatic direct." The post Navigating The Modern Ad Serving Stack, Part 2: Programmatic Direct appeared first on Marketing...

Please visit Marketing Land for the full article.