Tag Archives: Retargeting & Remarketing

How to bring your potential customers back with retargeting

The vast majority of visitors to your website probably aren't ready to buy yet. But columnist Jacob Baadsgaard argues that with the right retargeting approach, you can help them get ready to buy -- and ensure that you'll be the company they choose once they're ready.

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Is retargeting dying?

Since third-party cookies are crumbling, it’s time to ask if the days of ads following you everywhere are numbered.

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Here’s how ‘customer tech’ may rescue consumers and brands from GDPR

The EU standard for consumer data may shield users from tracking and privacy violations, but it could also become a usability nightmare.

Please visit Marketing Land for the full article.

NetLine brings company-targeting to its self-service content marketing portal

Long available via its managed services practice, company targeting means self-service marketers only pay for account-specific leads.

Please visit Marketing Land for the full article.