Tag Archives: Search Marketing

8 major Google ranking signals in 2017

  It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can get daunting if you’re a just regular human with 24 hours in a day. Luckily, SEO isn’t about getting every tiny thing right; it’s about getting...

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LISTEN: Danny Sullivan reflects on 21 years covering the search industry

In this week's podcast, our outgoing co-founder Danny Sullivan talks about the beginnings of his career documenting the search marketing industry, how SEO has evolved and why he's stepping away now.

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The SEO benefits of developing a solid site structure

Columnist Ryan Shelley explains why a good site structure can be highly beneficial for your search engine optimization efforts -- and your users.

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LiveRamp adds people-based search targeting to IdentityLink

Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google AdWords.

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