24% of Facebook ads are for counterfeit goods, study finds

By Lorenzo Franceschi-Bicchierai

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Think twice before buying those shiny — yet extremely cheap — Ray Ban glasses advertised on Facebook. There’s a good chance they’re fake

At least, that’s the conclusion of a new study by two cybersecurity researchers who studied more than a thousand Facebook ads and found that almost a quarter of them are for counterfeit items such as Ray Bay sunglasses, Louis Vuitton bags, and Ralph Lauren polo shirts.

At first sight, the ads look legitimate and lead to websites that look like real ones, the researchers warned, potentially tricking average Facebook users into believing they’re buying real products without realizing the danger. …

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