Twitter is becoming more mainstream and integrated into people’s and business everyday lives. Question as always has to be are we making the most of it.
Considering this fact, it’s a good thing to realize your presence on Twitter is ever changing and getting more important, both for brands and individuals.
So here are 5 Twitter tips & tricks to strengthen your influence on Twitter and keep your followers engaged in 2013.
Get your story straight
For brands, as well for bloggers, 2013 is going to be all about telling your story via multiple platforms. Each platform strengthens the other, creating a total story and/or experience. Get visual with videos or Instagram and tell your (brand) story across different platforms, including Twitter (point 3 below).
BUT, keep in mind to get (and keep) your story straight. Today’s connected generation already uses these multiple platforms in coherence to get their information. It’s important to use these platforms in the same way as your (possible) audience, this way you’ll be able to engage with your followers around a more lively story that connects on all platforms.
Keep it real
Being on Twitter is almost like being part of a cult. Rules and etiquette are (mostly) unwritten but ever present. Don’t try to overcompensate the story you want to tell via your Twitter account (whether personal or brand related). We’ve seen our fare share of badly created memes and supposedly funny retweets and @mentions by companies in 2012. Stop it.
Keep it personal and real, your followers aren’t stupid. They know there’s a person behind that @name and that’s why conversation is king. Your followers make up who you are as a brand or business, get to know them.
Twitter is one of coolest ways to tell your story. The 140 character limitation forces you to really think about what you are sharing with the world. This means your tweets should be of strong content (and preferably around 70-110 characters) if you want them to serve as a trigger for interaction and engagement.
The best way to strengthen your message(s) even more is with great (and relevant) visuals. A picture still says more than a thousand words, so it will definitely help you to get your tweet some great traction.
Get ready for the weekend
If you really want to be a part of this whole Twitter thing and get on a personal level with your followers you’ve got to get ready to be tweeting in the weekend. Shown in multiple publications, Twitter engagement rates for brands are about 17 percent higher on weekends compared to weekdays.
This doesn’t necessarily mean your Twitter efforts will be less effective on Monday through Friday, but it does show that the weekend is the perfect time to get your story out in the Twittersphere.
Sharing is caring
Don’t be afraid to share other tweets and content that are not necessarily related to your business or what you do as a person. In essence, Twitter is all about learning and discovering new things and sharing those things with your community.
“Sharing is caring” sounds really corny but it can’t get more true than that. Try to share new and interesting content and you’ll see your followers will engage with you.
Part of Twitter is to help each other to reach higher levels and new grounds of knowledge. Don’t be afraid to jump into this, Twitter is still only speeding up.