Great Small Business Internet Marketing Tips
Online marketing does not have to a difficult process, anybody who has researched either SEO or Online marketing, will find a wealth of information. The biggest issue as a business owner has to be, weeding out the good information from the bad, therefore avoiding causing damage to your reputation with the SEO search engine. Therefore we have put together a small list just to get you started.
Have you recently said this to yourself:
“What the hell are you trying to do?” “What is the goal of your website?”
Ultimately, it should be to drive more business:
but how exactly can I do that?
Without a goal, your never going to achieve your target – this goal could be as simple generate a certain number of leads – once you have your leads, you can then branch out from there. However there is one final step your need to consider when your your goals and targets. How to monitor and measure them.
Know the Value of your website’s content – Content is King.
What does your website say to your readers? Is the content unique and useful to them?
Will your readers learn anything new from your website content?
Are you adding new content frequently to encourage your reader to return?
Does your website have content worth reading or are your readers just switching off?
Keeping it relative, Does your content match your business goals?
Never be afraid to adjust or experiment with new keywords on web sites. Every site is different and the keywords need to suit your needs perfectly. The < title > tag within your website say more than most people realize. Visit any of your websites. Looking at the tab within yor browser, what text is displayed and does it describe your business with distinction that will make you stand out from the rest.
What do you see and more importantly what do your customers see Does it describe the page you’re looking at or does it describe the website in general? Is it a unique description that makes your page stand out? Are the keywords what you want people to associate with that page of your website?
Call tracking and analytics. Are you tracking the number to leads your online contact number is creating for you. Most businesses overlook their lead generations. A great method of measuring this would be to have a dedicated content number on your website, not your general reception number or the number for technical support. This number should be dedicated to lead calls only. If you don’t have the budget or the hardware to do this, there are loads of online service provides who can create a number for you and apply their own unique tracking/analytics for you. You also have the option to create Google analytics setting to track this option, after all Google is free, and we recommend it day in and day out. We also recommend you make sure you can track every lead that’s generated by your website and other marketing projects.
Use free local business directories. No matter where your business is located, there are always localally based business directories and many of them are free. So the question has to be, why is your business not listed in them, you can bet most of your competitors will be. When a service is free, what does it cost you to list within the directory for any set period of time. Generally at the most, it will be nothing more a few minutes completing an online form or perhaps a five minute telephone call. That is it, for a few minutes of your time, you have hopefully increased your potential online and offline business revenues.
Checking out your competition.
Never worry about checking out what your competition are doing, you can be sure that are checking out what you are doing and what marketing methods you are using. Just like your customers you have a wealth of information at your finger tips in order for you to research what your competition are doing, a simple online search for common keywords or phrases within your industry should highlight most of your competition. Whilst you may not want to always admit it, this is also a great way to perhaps find inspiring and new marketing ideas.
Keeping it neat and up to date.
No matter how perfect you think your online and web site content may be, there is always room for improvement. Technologies and design concepts are constantly changing within online content and this is always reflected through your web site and content. Being honest with yourself, does your site look old or tired, when was the last time you added new functionality to it. Being honest with yourself on this basis, whilst hard to do has to be done. If your content and design does not show any attention to detail or true care, then what does that tell your customers about your business.
Blogging and Adding Content. No matter what business sector you are in, your business has value to add to your customers through blogging and new content.
Posting Video Content Online. We have all been hearing how video is going to be the marketing media of 2013, so the question has to be, why are you not promoting your business through a Video format. Lets face reality here, are you carrying a mobile phone in your pocket and 99.99% of mobiles now have video functionality. Hosting your videos also is no longer an issue with sites such a Youtube, Metacafe, Pinterest etc, it can be hosted free and most of those services even provide you with some basic editing software and then finally a link so that you can share your video in any promotional method you feel is suitable.