ModernMarketingWorld Diary Page

Have you done your Social Media Diary homework???

Facebook Diary

Everyday we have action points in our diary for Facebook marketing. We hope that below we have created a basic simple help list for anybody who may want to increase their marketing strategies. As you can see from the details below our Monday morning is pretty busy, yet chilled with easy tasks.

What does your Monday morning diary include, now whilst ours may be chilled and easy going, the impact that this actually has on our Fan Pages, it has proved to be a very good investment of our time to reach our audience/customers. The best part is, it cost nothing and Facebook is doing all the work for us.

Diary Post It Note One1. Download Insights…Withing your Fanpage Dashboard, you will have a link to “See All” within the Insights section. Click that link to view all your resent Insight statistics. It is worth keeping in mind here that Facebook is not actually as fast as we might like them to be and is normally a few days behind in updating your insights. We tend to simply check that the dates displayed cover Friday to Friday. In the upper right corner is an Export Data button. Click this button, set up your options as you require, we use Microsoft Excel (.xls) files and set the dates to cover the week span Friday to Friday. Once your options are set, click the download button and within seconds you will notice that the file has been downloaded in your requested location, (normally downloads folder on PC).

Post It Note Two2. Print Insights… Once the download has completed, simply open the file and print out the pages or work book that you require. If you have never worked through “Insights” before, you should perhaps have a read of this, very useful video included. Once you have printed out your data, simply place it to one side, because if your like me, you going to need that first cup of coffee of the day before you even think about trying to digest it. :-).

Facebook Diary Post It Note Three3. Share Your Page… Well now that the exciting stuff is done, lets get the boring marketing actions out of the way. You may have noticed while viewing your “Insight” details there was a “friends of fans” number displayed. Our’s is currently around 26,000. This is the number of people anything you Share or Post could potentially be seen by. So to take full advantage of this free marketing option we are going to Share our page with as many of those people as possible. In the top right, Click on the “Build Audience” button, from the drop down menu simply select the “Share Page” option. A new Facebook panel will open showing the normal share options, with a link and details of your Fanpage already included. Simply complete the text box with a little marketing/promotional blurb and click “Share Page”. Now how easy was that, took around two or three minutes and you just reached out to potentially 26,000 people or more. {Note} – You can Rinse and Repeat this system for all your Fanpages and as often as you like, although keep in mind how you feel about being “Spammed”.

Facebook Post It Note 44. Invite Friends To “Like”… How many friends do you have on Facebook??? Currently we have around 1500/1600, but our Fanpage likes is no-where near that kind of number, (we wish). Most of our friends have very little interest in our hobby or business. Or perhaps they don’t even know it exists. Therefore every Monday we go through our promoting to friends exercise. If you have more than one Fanpage, you might want to do this more often to cover each Fanpage. This is so easy to do and even with our number of friends only takes around 5-10 minutes. Again simply open your Fanpage, and again click the “Build Audience”button, from the contained drop down, simply click “Invite Friends”. A new Facebook panel appears showing all your friends that are connected to your personal Facebook profile. {Note:} By default Facebook only shows those friends that you have recently interacted with, this option is in the upper left of the Facebook panel, we normally change this in the drop down to show “All Friends”. Simply go through the list and click on each friend that you would like to invite. At the bottom of the panel is a “Submit” buttom, once you have finished, Facebook will send out an invitation on your behalf to all those friends.

Facebook Fan Page Post It Note Six5. Promote Your Most Loyal Fans… Now lets be honest here, without our Fans/Friends our Facebook Pages would not have any impact, we need them to interact and help promoting our brand in order to create awareness and bring attention to our brands/products. At this point you need to be a little ruthless and perhaps self indulgent with a marketing promotion here. Simply go to the Applications Center on Facebook, there are loads of application there that search through your Fanpage Timeline for you and work out who your most popular Fans/Friends are. Perhaps search for Top 10 Friends, or Friendship Circle . Once you have selected an application that suits your needs, simply follow the onscreen instructions and create that post and special Thank You to all those popular Fans/Friends. {Note,} Don’t forget to check the Timeline’s of those friends and check that the post is on their Timeline.

Facebook Fan Page Post It Note Five6. Celebrate Your Best Fan… Promote your most popular or regular Fan, do this publicly to highlight their input and the fact you appreciate their help. They may not even see it as having helped, but as a business you will. “What wrong with showing your most popular visitor off in lights, don’t we all like to be in the lime light from time to time”. Once again this will only take you a few minutes once you have system set up to make your life easy. You don’t want to have to trawl through last weeks “insights” to find out who that person was. Use An App. Simply go to the Application Center and search for a suitable App, Top Fans or perhaps Fan Of The Week. Simply chose the app that suits you best and follow the onscreen instructions to use it. Be sure once you have completed it that you check your “Fans/Friends” Timeline to be sure they will see your Thank You. Once they have seen, if they comment or share it, create a communication line, have a quick chat, secretly promoting the status you have created and your business.

Facebook Fan Page Post It Note Seven7. Join Like Minded Groups… For a long time this function has been so far over looking but is very rapidly becoming a regular event on Facebook and other social networks. This is broken down into two sections. Section One, in the Facebook search bar, simply type in a relevant search criteria to display groups/pages like yourselves. Do not press return once you finish typing as this will take you to the top result, you want to see the full list not just the top result. When you finish typing, a list is displayed but at the bottom of that list is a link to bottom saying “See More Results For ???????”, click that link. On the left hand side of the new page, click “Pages”. Visit around 10-15 of those pages and connect with them, making a point to interact/introduce yourself to the page and its operators. Hint: Once you finish on each page, use the “Back” button in your browser to return to the results page. After you have visited the number of Pages that suits you, return to the search results page and from the left select “Groups”. Rinse & repeat exactly the same as you have done above, although you will want to pay attention to the groups rules, you don’t want to post/comment if it breaches their rules. Groups can and do generally ban people very quickly if anybody breaks the rules, personally I have even seen them ban people for doing something on your own Timeline that they don’t agree with. Not exactly good marketing for them though. 🙂

Section two, however this can be more time consuming and you have no control as to when it is going to happen. FanPage Facebook Parties. There are a number of Pages appearing on Facebook that have got this system pretty much nailed down to work in a very good way. As this is not actually part of the diary series, (and in all honesty, they are pretty self explanatory once you read the Post rules) I am simply going to supply the links to some of the most popular and then you can just watch out for their next party. Mari Smith, Azura Social Media, Buoy Marketing, LLC and Julia Maria Energy Works, not forgetting obviously our own parties that we run from time to time. These parties are also becoming popular to promote other social media networks on, twitter, pinterest, linkedIn, google etc. Perhaps worth keeping your eyes open for all these events.

Facebook Fanpage Post It Note Eight8. Review Insights Results… With Facebook insights, most of the information provided and the methods used in the analysis of the information is Business specific or down to personal preference. We would not want to indicate on this page how you should analyse this information. If you have never reviewed your Facebook “Insights” before or are simply not sure where to start, perhaps check out this page and video. When reviewing the details of Insights, its primary function for this morning is to simply work out, how, when, why people are interacting with your Fanpage. Once you have this information you can start to truly understand your Fans/customers and therefore you will be able to sharpen up your marketing methods to fit in with their trends.

Facebook Fanpage Post It Note Nine9. Plan Ahead… Now that you have the information that the Facebook Insight has provided you with, together with your own personal knowledge of your Facebook market, you should be in a much stronger position to direct your marketing plans and events directly to your online customers. We generally spend a good couple of hours planning our weeks marketing content, as this can sometimes actually create more interaction than our simple posts and comments. Everybody in business need to keep in mind the customers that they don’t yet know about and the customers they already have. Time needs to be spent reviewing plans and checking that they are following the trends of your Fans/friends.

Well that is our normal Monday morning diary, we hope you have enjoyed the page and found it useful. Please do feel free to leave your comments and ideas below as always.

ModernMarketingWorld Diary Page

7 thoughts on “Have you done your Social Media Diary homework???”

  1. A special mention for those included in our latest review. Azura Social Media, Mari Smith, Buoy Marketing, LLC, Julia Maria Energy Works. Thank you for all the parties.

  2. Does sharing from the “Build an audience” button any different than posting on our business wall? Great information! I need to implement some of this, thanks for sharing these helpful tips!

  3. The build audience function, is basically a simple blanket invite to every body in your list of friends – most fb friends may don’t know that you have a FanPage – this is a quick and simple way of letting them know, then comes your postings, which many friends may not see in their feeds unless they have “like” you FanPage. Hope I have explained that a little better.

  4. Hi @lori Clover, apologies for the delayed response. Both the options from the “build an audience” functions, don’t post onto walls. They simply send a message to the friends in the background-this is because if you have 1000s of friends your wall would be blinded by that number of posts. Hope that explains it a little better.

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