Pinning The Business With Pinterest

New Up and Coming Tips For Pinterest in 2013

New Up and Coming Tips For Pinterest in 2013

If you have been following our series on Pinterest and tips of how to maximize it’s marketing potential, you might be finding it addictive or you may be finding that there currently little relevance to it in your business. But let’s not discount this little Social Media gem just yet.

I’m referring to the Palo Alto-based social networking and visual bookmarking site, Pinterest. Co-founded by Ben Silberman, Paul Sciarra, and Evan Sharp, relatively unknown entrepreneurs (until recently), the three founders managed to secure financial backing from Silicon Valley and $37.5 million in venture capital to propel their growth.

Not too shabby for a company that has been hailed as the next big thing in social media. Rumor even has it that the site, developed in late 2009, is now driving more referral traffic than Google+.

Repurpose and curate your best online content. There’s no need to spend hours recreating the wheel. Repurpose your online website content and pin it up on Pinterest. Utilize Google Analytics to decipher your top-ranked content. Then, pin your most popular products on boards and share your company blog content with a world of potential prospects.


Pinterest Icon For Post PagesRe-purposing and Maximizing

Repurpose and curate your best online content. There’s no need to spend hours recreating the wheel. Repurpose your online website content and pin it up on Pinterest. Utilize Google Analytics to decipher your top-ranked content. Then, pin your most popular products on boards and share your company blog content with a world of potential prospects.


Pinterest Icon For Post PagesPinterest Organised

Stay organized and targeted. Create targeted and niche boards using industry-related keywords. As you pin, post relevant content to each board and write a brief description (using keywords). You get the point, targeted is better. Make it easy for online searchers to locate and share your vision.


Pinterest Icon For Post PagesKeep It Related

Curate industry-related content. Believe it or not, social media is not all about your business. I know it’s a large pill to swallow, but in order to invoke thought leadership, you should keep your finger on the pulse of what’s happening in your industry and share it with your Pinterest followers. Create an individual board that links to trends and integrate your logo-branded forecasts as well.


Pinterest Icon For Post PagesSharing The Pin

Follow other Pinners and repin their content. Pinterest is an interesting amalgamation of social networking and visual bookmarking – so don’t forget that while you’re pinning up your greatest hits, the conversational element is just as important. Showcase your favorite Pinners in a dedicated board and repin often.


Pinterest Icon For Post PagesLetting People Know Why

Justify your presence on Pinterest. According to Social Media Examiner, you need to justify why you need a presence on Pinterest. For starters, you can pass along Monetate‘s influential infographic, Is Pinterest the Next Social Commerce Game-Changer?


Well that is it for today’s post on Pinterest, don’t forget all comments are always welcome below…

10 thoughts on “New Up and Coming Tips For Pinterest in 2013”

  1. Great info once again! I really need to start a business account for Pinterest instead of pinning selfishly to my own account 😉

  2. I love Pinterest, it is very addictive but I have found more traffic on my personal account for my business boards then on the business account. I think the personal boards draw them in to their interests then they find my business gems! 🙂

  3. Pinterst is by far the one social media application I have yet to spend much time on and it’s a shame because the concept is pretty incredible. Great read and thanks for sharing Modern Marketing World

Leave a Reply

Your email address will not be published.