pinterest screenshot

Pinterest for the professionals: How to get started.

Pinterest for the professionals: How to get started.

pinterest screenshot

Well I don’t know about you guys, but I am getting bored of hearing all about Google+ and how you can’t actually use it for business yet? So we went and found a replacement, “enter the room Pinterest”, a seriously rapidly expanding, business friendly platform that is not only bringing fun to social media but is becoming a phenomenal marketing tool.

As a general over view, Pinterest is nothing more than glorified bookmarking tool that can be used on a social level. Allowing you to share your bookmarked sites and images across a social platform with friends and family.

Currently Pinterest is not an account creating platform, you have to be invited by a member in order to build an account, however due to its skyrocketing popularity and the number of big players out there already this may change across the complete platform.

Just like any social networking media, the top players do rise to the top very quickly to demonstrate the latest trends and trendsetters, most of these being professional bloggers and already hitting the followers numbers in tens of thousands.

With Pinterest primarily being graphics orientated, it is rapidly becoming a large player in the business brands and marketing tools in order for the big players to show of their latest stock.

Wondering how Pinterest could benefit you personally and professionally? Here’s our quick guide to making the most of it:

1. Getting Started
Once you have your invite, you can create your own pinterest account or you can sign in using Facebook or Twitter. If you’re starting your account for professional purposes, sign in through your professional or brand Twitter account. Pinterest will automatically add your Pinterest-using Twitter followers to your Pinterest followers and vice versa, giving you a built-in audience and network to build from.

2. Tag, describe and pin appropriately

Pinterest recently added “Tags” for boards to create built-in categories , which make your boards easy to find. Add a good product description to your pins and make sure to organize them on appropriately named boards. This will improve your search results and make sure your pins are easily shared from a computer or mobile device. You can tag the price of an item right to the image by adding a $ or £ in the description, giving the pin added value by adding, er, value.

3. Be proactive

You have your built-in audience from your Twitter login, but take the time to look through their boards and friends to find more users with similar interest and follow their boards. You can utilize the search terms to find more boards and users to follow. Then repin and share their pins – it’s an interactive community where a good deed is often reciprocated!

4. Add a follow button to your website

Line it up right next to “Like” and “Tweet,” you’re ready for a “Pinterest” button. Users can follow your boards without ever leaving your website by simply clicking the button. Take your pick from a few different button options on the Pinterest Goodies page.

5. Add “Pin It” buttons to content

While the “Pin it” button lives in the browser of users, you can make it one step easier by adding it right to your content. It makes pinning easy, it’s pretty, and it lets fans know you’re out there in the Pinterest-phere (I just made that up but if it catches on, I want credit.) You’ll find the “Pin It” button on the Goodies page as well.

Of course, all of these steps are completely contingent on having images – good images, at that – to pin in the first place. If you don’t have that, then we have a different set of issues to discuss.

Pinterest is young and trendy, but there is certainly room for businesses if we respect the users and adapt to the environment. This isn’t Business pages or Facebook albums but that doesn’t mean it can’t be equally or even more valuable in seeking out and connecting with your audience.

If it helps, you can check out my Pinterest here or browse the site’s most popular boards.

Have you started using Pinterest professionally? If so we’d love to hear about your experience.

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