Social Marketing SEO Tips
Integrate “Share this” functionality on your site to help increase viral traffic and increase social ranking indicators.
The more attention that your website attracts on sites like Facebook, Twitter, Google+1, and other social media websites, the more benefit you will gain in your SEO. The very essence from a technical SEO perspective is that sharing helps your search engine rankings – the more you’re shared, the more you’re viewed as popular and relevant by search engines and therefore the more ranking you’ll get. It can also improve branding and reputation while driving traffic directly to the site. It can develop community around your site and it can encourage greater engagement from your visitors and potential leads.
Use blog commenting to get links.
However, don’t comment just for the link. Contribute value to blog posts.
When you’re searching for places to comment, you’re looking for blogs in your industry. And not just any blogs, but ones that receive some good traffic and engagement. They don’t have to be the top blogs, mind you, but you want them to have some significant amount of active commenters already.
Create a Twitter profile to share content and develop your online network.
Tweet something humorous – Over 84% of retweets tend to be something funny. Whether you are making fun of a celebrity or yourself or sharing a funny picture, there’s a good chance it will get retweeted.
Create a Facebook presence to develop brand advocates.
Unless you’re a mass brand, Coke, McDonald’s or Disney, don’t expect a million users to “Like” your brand. I’d prefer 10,000 real fans and owners, true brand advocates — instead of an irrelevant mass. Go with quality over quantity when amassing friends — as your Facebook Page should be an extension of your brand’s voice. First, to build that foundation, establish and invite your core customers. Begin by communicating to your existing owner database and announcing your brand’s Facebook Page via email. Link to your Facebook Page on your website at every opportunity. Secondly, provide an incentive for your current customers to “follow” your brand. With a strong call to action, be it exclusive content or sweepstakes, your brand’s existing enthusiasts will propagate the Page.
Optimize your Google Plus account for self-branding and link building benefits within the search engines.
To get started, go to: https://plus.google.com/pages/create. You will need a Google Plus Profile to complete this process. That’s because you will use your personal Profile to manage your Brand Page. Learn more about setting up a personal Profile to promote your local business.
Next, from Create a Page on Google+, you will select your business type. If you are marketing your business to local customers online, you’ll want to select “Local Business or Place” rather than the Product, Brand, or Company options, because those options do not have specific data formats to let you share localized information like your business phone number, address, and hours of operation.
5. Set up a Linkedin Group/Page to find people of similar interest to your business or website.
6. Use Stumbleupon, Digg, Reddit, and Delicious to help your site reach a larger audience through social marketing at no cost.
7. Add the Google +1 button to your web pages to help improve search engine rankings and click through rates.
8. Create a Youtube channel to develop a video marketing strategy.
9. Use Yahoo Answers and Quora to gain reputation and inbound links.
10. Guest Post on other related websites in your niche to develop your reputation and gain inbound links.