Snapchat Freaks Out Users With First Ad for ‘Ouija’

By Karissa Bell

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Snapchat ads have officially arrived

The photo sharing app’s first advertisement was a 20-second trailer for the upcoming horror movie from Universal Pictures, Ouija.

As previously outlined by the company, the ad appeared in the app’s “Recent Updates” section and users can choose whether or not they want to view the ad.

Snapchat’s first ad is a 20 second movie trailer for “Ouija” http://t.co/zlgP2ysBYE

— Tim Peterson (@petersontee) October 18, 2014

It’s not clear how long the the video will appear in the section or how often the company plans to rotate new ads, but it’s likely Snapchat will continue to experiment with native advertising …

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