Study: Despite “Time Spent” Gap, Mobile Web Just As Important As Apps

Almost 90 percent of mobile internet time is spent in apps. This finding has been independently published by comScore, Nielsen and other metrics firms. However according to an IAB sponsored Harris poll of roughly 2,000 adults last December, the consumer public sees its mobile usage split roughly…

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Study: Despite “Time Spent” Gap, Mobile Web Just As Important As Apps

Almost 90 percent of mobile internet time is spent in apps. This finding has been independently published by comScore, Nielsen and other metrics firms. However according to an IAB sponsored Harris poll of roughly 2,000 adults last December, the consumer public sees its mobile usage split roughly…

Please visit Marketing Land for the full article.

Leave a Reply

Your email address will not be published.